#BD2074#BD2074

#BD2074 is a mid, highly saturated pink. Relative luminance 0.131; OKLCH L 53.5% C 0.201 H 354.5°. Best body text is #FFFFFF at 5.80:1 contrast (WCAG AA passes).

Color values

HEX	#BD2074
RGB	rgb(189, 32, 116)
HSL	hsl(328, 71%, 43%)
HSV	hsv(328, 83%, 74%)
CMYK	cmyk(0%, 83.1%, 38.6%, 25.9%)
CIE-LAB	lab(42.94, 64.85, -7.64)
CIE-LCH	lch(42.94, 65.30, 353.28°)
OKLab	oklab(53.46% 0.1997 -0.0194)
OKLCH	oklch(53.46% 0.201 354.5)
XYZ	xyz(24.6569, 13.1160, 17.7528)
Luminance	0.1311 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2074 #20BD69

analogous

#B720BD #BD2074 #BD2025

triadic

#BD2074 #74BD20 #2074BD

tetradic

#BD2074 #BDB720 #20BD69 #2025BD

square

#BD2074 #BDB720 #20BD69 #2025BD

split-complementary

#BD2074 #25BD20 #20BDB7

monochromatic

#540E34 #891754 #BD2074 #DE3C93 #E771B0

Accessibility & contrast

On white

5.80

#BD2074 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.62

#BD2074 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2074

5.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2074	#FFFFFF	#000000	##FFFFFF
##BD2074	1.00	5.80	3.62	5.80
#FFFFFF	5.80	1.00	21.00	1.00
#000000	3.62	21.00	1.00	21.00
##FFFFFF	5.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#435376

Deuteranopia (green-blind)

#6F7071

Tritanopia (blue-blind)

#CC0048

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #bd2074;
/* rgb */ color: rgb(189, 32, 116);
/* oklch */ color: oklch(53.5% 0.201 354.5);

Tailwind

colors: {
  custom: {
    50: '#d66f9c',
    500: '#bd2074',
    950: '#000000',
  },
}

SCSS

$custom: #bd2074;
$custom-light: #d66f9c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2074",
  "rgb": {
    "r": 189,
    "g": 32,
    "b": 116
  },
  "hsl": {
    "h": 327.898,
    "s": 71.041,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53463,
    "c": 0.20059,
    "h": 354.5
  },
  "luminance": 0.13113
}

Semantic roles & 50–950 ramp

primary

#BD2074

secondary

#6BCD99

accent

#EE8E3A

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2074

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →