#BC5440#BC5440

#BC5440 is a mid, vivid red. Relative luminance 0.174; OKLCH L 57.4% C 0.139 H 32.6°. Best body text is #FFFFFF at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#BC5440
RGB	rgb(188, 84, 64)
HSL	hsl(10, 49%, 49%)
HSV	hsv(10, 66%, 74%)
CMYK	cmyk(0%, 55.3%, 66%, 26.3%)
CIE-LAB	lab(48.77, 40.49, 31.93)
CIE-LCH	lch(48.77, 51.57, 38.25°)
OKLab	oklab(57.37% 0.117 0.0747)
OKLCH	oklch(57.37% 0.139 32.6)
XYZ	xyz(24.8371, 17.4053, 6.9011)
Luminance	0.1740 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC5440 #40A8BC

analogous

#BC406A #BC5440 #BC9240

triadic

#BC5440 #40BC54 #5440BC

tetradic

#BC5440 #6ABC40 #40A8BC #9240BC

square

#BC5440 #6ABC40 #40A8BC #9240BC

split-complementary

#BC5440 #40BC92 #406ABC

monochromatic

#612B21 #8E4030 #BC5440 #CD7C6C #DDA59A

Accessibility & contrast

On white

4.69

#BC5440 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.48

#BC5440 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC5440

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC5440	#FFFFFF	#000000	##FFFFFF
##BC5440	1.00	4.69	4.48	4.69
#FFFFFF	4.69	1.00	21.00	1.00
#000000	4.48	21.00	1.00	21.00
##FFFFFF	4.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6F663E

Deuteranopia (green-blind)

#897C3E

Tritanopia (blue-blind)

#CE4050

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bc5440;
/* rgb */ color: rgb(188, 84, 64);
/* oklch */ color: oklch(57.4% 0.139 32.6);

Tailwind

colors: {
  custom: {
    50: '#d68775',
    500: '#bc5440',
    950: '#000000',
  },
}

SCSS

$custom: #bc5440;
$custom-light: #d68775;
$custom-dark: #000000;

JSON

{
  "hex": "#bc5440",
  "rgb": {
    "r": 188,
    "g": 84,
    "b": 64
  },
  "hsl": {
    "h": 9.677,
    "s": 49.206,
    "l": 49.412
  },
  "oklch": {
    "l": 0.5737,
    "c": 0.13881,
    "h": 32.6
  },
  "luminance": 0.17402
}

Semantic roles & 50–950 ramp

primary

#BC5440

secondary

#8FBFC9

accent

#C3D94F

background

#FEF8F7

surface

#FCF0ED

border

#D5CBC8

text

#160B08

muted

#847C7B

Preview Lab

Preview with #BC5440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →