#BC4D44#BC4D44

#BC4D44 is a mid, vivid red. Relative luminance 0.164; OKLCH L 56.4% C 0.145 H 27.3°. Best body text is #FFFFFF at 4.90:1 contrast (WCAG AA passes).

Color values

HEX	#BC4D44
RGB	rgb(188, 77, 68)
HSL	hsl(5, 47%, 50%)
HSV	hsv(5, 64%, 74%)
CMYK	cmyk(0%, 59%, 63.8%, 26.3%)
CIE-LAB	lab(47.52, 44.15, 28.08)
CIE-LCH	lch(47.52, 52.32, 32.46°)
OKLab	oklab(56.45% 0.1291 0.0667)
OKLCH	oklch(56.45% 0.145 27.3)
XYZ	xyz(24.4386, 16.4196, 7.3501)
Luminance	0.1642 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC4D44 #44B3BC

analogous

#BC4477 #BC4D44 #BC8944

triadic

#BC4D44 #44BC4D #4D44BC

tetradic

#BC4D44 #77BC44 #44B3BC #8944BC

square

#BC4D44 #77BC44 #44B3BC #8944BC

split-complementary

#BC4D44 #44BC89 #4477BC

monochromatic

#622823 #8F3A33 #BC4D44 #CC7871 #DCA39E

Accessibility & contrast

On white

4.90

#BC4D44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.28

#BC4D44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC4D44

4.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC4D44	#FFFFFF	#000000	##FFFFFF
##BC4D44	1.00	4.90	4.28	4.90
#FFFFFF	4.90	1.00	21.00	1.00
#000000	4.28	21.00	1.00	21.00
##FFFFFF	4.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6A6242

Deuteranopia (green-blind)

#857A41

Tritanopia (blue-blind)

#CE374B

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bc4d44;
/* rgb */ color: rgb(188, 77, 68);
/* oklch */ color: oklch(56.4% 0.145 27.3);

Tailwind

colors: {
  custom: {
    50: '#d68378',
    500: '#bc4d44',
    950: '#000000',
  },
}

SCSS

$custom: #bc4d44;
$custom-light: #d68378;
$custom-dark: #000000;

JSON

{
  "hex": "#bc4d44",
  "rgb": {
    "r": 188,
    "g": 77,
    "b": 68
  },
  "hsl": {
    "h": 4.5,
    "s": 47.244,
    "l": 50.196
  },
  "oklch": {
    "l": 0.56446,
    "c": 0.14531,
    "h": 27.3
  },
  "luminance": 0.16416
}

Semantic roles & 50–950 ramp

primary

#BC4D44

secondary

#93C5C9

accent

#CDD751

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160B09

muted

#847C7B

Preview Lab

Preview with #BC4D44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →