#BC4D39#BC4D39
#BC4D39 is a mid, vivid red. Relative luminance 0.163; OKLCH L 56.3% C 0.148 H 32.2°. Best body text is #FFFFFF at 4.93:1 contrast (WCAG AA passes).
Color values
| HEX | #BC4D39 |
|---|---|
| RGB | rgb(188, 77, 57) |
| HSL | hsl(9, 53%, 48%) |
| HSV | hsv(9, 70%, 74%) |
| CMYK | cmyk(0%, 59%, 69.7%, 26.3%) |
| CIE-LAB | lab(47.36, 43.50, 34.23) |
| CIE-LCH | lch(47.36, 55.35, 38.20°) |
| OKLab | oklab(56.28% 0.125 0.0787) |
| OKLCH | oklch(56.28% 0.148 32.2) |
| XYZ | xyz(24.1338, 16.2977, 5.7450) |
| Luminance | 0.1630 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddish
#C44240
ΔE00 4.99
Dull Red
#BB3F3F
ΔE00 5.89
Dark Coral
#CF524E
ΔE00 6.64
Dark Salmon
#C85A53
ΔE00 6.64
Pale Red
#D9544D
ΔE00 7.67
Faded Red
#D3494E
ΔE00 7.98
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BC4D39 #39A8BC
analogous
#BC3967 #BC4D39 #BC8E39
triadic
#BC4D39 #39BC4D #4D39BC
tetradic
#BC4D39 #67BC39 #39A8BC #8E39BC
square
#BC4D39 #67BC39 #39A8BC #8E39BC
split-complementary
#BC4D39 #39BC8E #3967BC
monochromatic
#5E271D #8D3A2B #BC4D39 #D07363 #DE9D92
Accessibility & contrast
On white
4.93
#BC4D39 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.26
#BC4D39 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BC4D39
4.93:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BC4D39 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BC4D39 | 1.00 | 4.93 | 4.26 | 4.93 |
| #FFFFFF | 4.93 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.26 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 4.93 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#6B6136
Deuteranopia (green-blind)
#867936
Tritanopia (blue-blind)
#CE3549
Achromatopsia (no color)
#707070
Design tokens & code
CSS
--color: #bc4d39; /* rgb */ color: rgb(188, 77, 57); /* oklch */ color: oklch(56.3% 0.148 32.2);
Tailwind
colors: {
custom: {
50: '#d78370',
500: '#bc4d39',
950: '#000000',
},
}SCSS
$custom: #bc4d39; $custom-light: #d78370; $custom-dark: #000000;
JSON
{
"hex": "#bc4d39",
"rgb": {
"r": 188,
"g": 77,
"b": 57
},
"hsl": {
"h": 9.16,
"s": 53.469,
"l": 48.039
},
"oklch": {
"l": 0.56277,
"c": 0.14771,
"h": 32.2
},
"luminance": 0.16295
}Semantic roles & 50–950 ramp
primary
#BC4D39
secondary
#88BFC9
accent
#C7DD4B
background
#FEF8F6
surface
#FCEFEC
border
#D5CAC7
text
#160B07
muted
#847C7A