#BC4939#BC4939

#BC4939 is a mid, vivid red. Relative luminance 0.158; OKLCH L 55.7% C 0.152 H 30.4°. Best body text is #FFFFFF at 5.06:1 contrast (WCAG AA passes).

Color values

HEX	#BC4939
RGB	rgb(188, 73, 57)
HSL	hsl(7, 53%, 48%)
HSV	hsv(7, 70%, 74%)
CMYK	cmyk(0%, 61.2%, 69.7%, 26.3%)
CIE-LAB	lab(46.65, 45.38, 33.40)
CIE-LCH	lch(46.65, 56.34, 36.36°)
OKLab	oklab(55.74% 0.1309 0.0769)
OKLCH	oklch(55.74% 0.152 30.4)
XYZ	xyz(23.8625, 15.7551, 5.6546)
Luminance	0.1575 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC4939 #39ACBC

analogous

#BC396B #BC4939 #BC8A39

triadic

#BC4939 #39BC49 #4939BC

tetradic

#BC4939 #6BBC39 #39ACBC #8A39BC

square

#BC4939 #6BBC39 #39ACBC #8A39BC

split-complementary

#BC4939 #39BC8A #396BBC

monochromatic

#5E251D #8D372B #BC4939 #D07063 #DE9B92

Accessibility & contrast

On white

5.06

#BC4939 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.15

#BC4939 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC4939

5.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC4939	#FFFFFF	#000000	##FFFFFF
##BC4939	1.00	5.06	4.15	5.06
#FFFFFF	5.06	1.00	21.00	1.00
#000000	4.15	21.00	1.00	21.00
##FFFFFF	5.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#685F37

Deuteranopia (green-blind)

#857836

Tritanopia (blue-blind)

#CE2F46

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bc4939;
/* rgb */ color: rgb(188, 73, 57);
/* oklch */ color: oklch(55.7% 0.152 30.4);

Tailwind

colors: {
  custom: {
    50: '#d78070',
    500: '#bc4939',
    950: '#000000',
  },
}

SCSS

$custom: #bc4939;
$custom-light: #d78070;
$custom-dark: #000000;

JSON

{
  "hex": "#bc4939",
  "rgb": {
    "r": 188,
    "g": 73,
    "b": 57
  },
  "hsl": {
    "h": 7.328,
    "s": 53.469,
    "l": 48.039
  },
  "oklch": {
    "l": 0.5574,
    "c": 0.15177,
    "h": 30.4
  },
  "luminance": 0.15752
}

Semantic roles & 50–950 ramp

primary

#BC4939

secondary

#88C1C9

accent

#CBDD4B

background

#FEF8F6

surface

#FCEFEC

border

#D5CAC7

text

#160B07

muted

#847C7A

Preview Lab

Preview with #BC4939

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →