#BC4440#BC4440
#BC4440 is a mid, vivid red. Relative luminance 0.152; OKLCH L 55.2% C 0.156 H 25.5°. Best body text is #FFFFFF at 5.20:1 contrast (WCAG AA passes).
Color values
| HEX | #BC4440 |
|---|---|
| RGB | rgb(188, 68, 64) |
| HSL | hsl(2, 49%, 49%) |
| HSV | hsv(2, 66%, 74%) |
| CMYK | cmyk(0%, 63.8%, 66%, 26.3%) |
| CIE-LAB | lab(45.91, 48.02, 28.43) |
| CIE-LCH | lch(45.91, 55.81, 30.63°) |
| OKLab | oklab(55.21% 0.1405 0.067) |
| OKLCH | oklch(55.21% 0.156 25.5) |
| XYZ | xyz(23.7340, 15.1990, 6.5334) |
| Luminance | 0.1520 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.32
Reddish
#C44240
ΔE00 1.52
Dusty Red
#B9484E
ΔE00 4.04
Faded Red
#D3494E
ΔE00 5.67
Dark Coral
#CF524E
ΔE00 5.77
Cardinal
#C41E3A
ΔE00 5.95
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BC4440 #40B8BC
analogous
#BC407A #BC4440 #BC8240
triadic
#BC4440 #40BC44 #4440BC
tetradic
#BC4440 #7ABC40 #40B8BC #8240BC
square
#BC4440 #7ABC40 #40B8BC #8240BC
split-complementary
#BC4440 #40BC82 #407ABC
monochromatic
#612321 #8E3330 #BC4440 #CD6F6C #DD9C9A
Accessibility & contrast
On white
5.20
#BC4440 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.04
#BC4440 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BC4440
5.20:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BC4440 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BC4440 | 1.00 | 5.20 | 4.04 | 5.20 |
| #FFFFFF | 5.20 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.04 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.20 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#645C3F
Deuteranopia (green-blind)
#82763D
Tritanopia (blue-blind)
#CE2944
Achromatopsia (no color)
#6D6D6D
Design tokens & code
CSS
--color: #bc4440; /* rgb */ color: rgb(188, 68, 64); /* oklch */ color: oklch(55.2% 0.156 25.5);
Tailwind
colors: {
custom: {
50: '#d77e75',
500: '#bc4440',
950: '#000000',
},
}SCSS
$custom: #bc4440; $custom-light: #d77e75; $custom-dark: #000000;
JSON
{
"hex": "#bc4440",
"rgb": {
"r": 188,
"g": 68,
"b": 64
},
"hsl": {
"h": 1.935,
"s": 49.206,
"l": 49.412
},
"oklch": {
"l": 0.55211,
"c": 0.15567,
"h": 25.5
},
"luminance": 0.15196
}Semantic roles & 50–950 ramp
primary
#BC4440
secondary
#8FC7C9
accent
#D4D94F
background
#FEF7F7
surface
#FCEEED
border
#D5C9C8
text
#160A08
muted
#847C7B