#BC4439#BC4439

#BC4439 is a mid, vivid red. Relative luminance 0.151; OKLCH L 55.1% C 0.157 H 28.4°. Best body text is #FFFFFF at 5.22:1 contrast (WCAG AA passes).

Color values

HEX	#BC4439
RGB	rgb(188, 68, 57)
HSL	hsl(5, 53%, 48%)
HSV	hsv(5, 70%, 74%)
CMYK	cmyk(0%, 63.8%, 69.7%, 26.3%)
CIE-LAB	lab(45.80, 47.63, 32.41)
CIE-LCH	lch(45.80, 57.61, 34.23°)
OKLab	oklab(55.1% 0.1379 0.0747)
OKLCH	oklch(55.1% 0.157 28.4)
XYZ	xyz(23.5471, 15.1243, 5.5495)
Luminance	0.1512 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC4439 #39B1BC

analogous

#BC396F #BC4439 #BC8539

triadic

#BC4439 #39BC44 #4439BC

tetradic

#BC4439 #6FBC39 #39B1BC #8539BC

square

#BC4439 #6FBC39 #39B1BC #8539BC

split-complementary

#BC4439 #39BC85 #396FBC

monochromatic

#5E221D #8D332B #BC4439 #D06C63 #DE9892

Accessibility & contrast

On white

5.22

#BC4439 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.02

#BC4439 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC4439

5.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC4439	#FFFFFF	#000000	##FFFFFF
##BC4439	1.00	5.22	4.02	5.22
#FFFFFF	5.22	1.00	21.00	1.00
#000000	4.02	21.00	1.00	21.00
##FFFFFF	5.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655C37

Deuteranopia (green-blind)

#837635

Tritanopia (blue-blind)

#CE2742

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bc4439;
/* rgb */ color: rgb(188, 68, 57);
/* oklch */ color: oklch(55.1% 0.157 28.4);

Tailwind

colors: {
  custom: {
    50: '#d77e70',
    500: '#bc4439',
    950: '#000000',
  },
}

SCSS

$custom: #bc4439;
$custom-light: #d77e70;
$custom-dark: #000000;

JSON

{
  "hex": "#bc4439",
  "rgb": {
    "r": 188,
    "g": 68,
    "b": 57
  },
  "hsl": {
    "h": 5.038,
    "s": 53.469,
    "l": 48.039
  },
  "oklch": {
    "l": 0.55102,
    "c": 0.15684,
    "h": 28.4
  },
  "luminance": 0.15121
}

Semantic roles & 50–950 ramp

primary

#BC4439

secondary

#88C3C9

accent

#D1DD4B

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BC4439

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →