#BC4438#BC4438

#BC4438 is a mid, vivid red. Relative luminance 0.151; OKLCH L 55.1% C 0.157 H 28.8°. Best body text is #FFFFFF at 5.22:1 contrast (WCAG AA passes).

Color values

HEX	#BC4438
RGB	rgb(188, 68, 56)
HSL	hsl(5, 54%, 48%)
HSV	hsv(5, 70%, 74%)
CMYK	cmyk(0%, 63.8%, 70.2%, 26.3%)
CIE-LAB	lab(45.79, 47.58, 32.97)
CIE-LCH	lch(45.79, 57.89, 34.72°)
OKLab	oklab(55.09% 0.1376 0.0758)
OKLCH	oklch(55.09% 0.157 28.8)
XYZ	xyz(23.5224, 15.1144, 5.4194)
Luminance	0.1511 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC4438 #38B0BC

analogous

#BC386E #BC4438 #BC8638

triadic

#BC4438 #38BC44 #4438BC

tetradic

#BC4438 #6EBC38 #38B0BC #8638BC

square

#BC4438 #6EBC38 #38B0BC #8638BC

split-complementary

#BC4438 #38BC86 #386EBC

monochromatic

#5E221C #8D332A #BC4438 #D06B61 #DE9790

Accessibility & contrast

On white

5.22

#BC4438 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.02

#BC4438 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC4438

5.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC4438	#FFFFFF	#000000	##FFFFFF
##BC4438	1.00	5.22	4.02	5.22
#FFFFFF	5.22	1.00	21.00	1.00
#000000	4.02	21.00	1.00	21.00
##FFFFFF	5.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655C36

Deuteranopia (green-blind)

#837634

Tritanopia (blue-blind)

#CE2742

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bc4438;
/* rgb */ color: rgb(188, 68, 56);
/* oklch */ color: oklch(55.1% 0.157 28.8);

Tailwind

colors: {
  custom: {
    50: '#d87d6f',
    500: '#bc4438',
    950: '#000000',
  },
}

SCSS

$custom: #bc4438;
$custom-light: #d87d6f;
$custom-dark: #000000;

JSON

{
  "hex": "#bc4438",
  "rgb": {
    "r": 188,
    "g": 68,
    "b": 56
  },
  "hsl": {
    "h": 5.455,
    "s": 54.098,
    "l": 47.843
  },
  "oklch": {
    "l": 0.55087,
    "c": 0.15703,
    "h": 28.8
  },
  "luminance": 0.15111
}

Semantic roles & 50–950 ramp

primary

#BC4438

secondary

#87C3C9

accent

#D0DD4A

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BC4438

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →