#BC40AD#BC40AD

#BC40AD is a mid, vivid purple. Relative luminance 0.174; OKLCH L 58.4% C 0.200 H 333.0°. Best body text is #FFFFFF at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#BC40AD
RGB	rgb(188, 64, 173)
HSL	hsl(307, 49%, 49%)
HSV	hsv(307, 66%, 74%)
CMYK	cmyk(0%, 66%, 8%, 26.3%)
CIE-LAB	lab(48.73, 61.85, -33.16)
CIE-LCH	lch(48.73, 70.18, 331.80°)
OKLab	oklab(58.42% 0.1782 -0.0908)
OKLCH	oklch(58.42% 0.2 333)
XYZ	xyz(30.1154, 17.3777, 41.2952)
Luminance	0.1737 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC40AD #40BC4F

analogous

#8D40BC #BC40AD #BC406F

triadic

#BC40AD #ADBC40 #40ADBC

tetradic

#BC40AD #BC8D40 #40BC4F #406FBC

square

#BC40AD #BC8D40 #40BC4F #406FBC

split-complementary

#BC40AD #6FBC40 #40BC8D

monochromatic

#612159 #8E3083 #BC40AD #CD6CC1 #DD9AD4

Accessibility & contrast

On white

4.69

#BC40AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.47

#BC40AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC40AD

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC40AD	#FFFFFF	#000000	##FFFFFF
##BC40AD	1.00	4.69	4.47	4.69
#FFFFFF	4.69	1.00	21.00	1.00
#000000	4.47	21.00	1.00	21.00
##FFFFFF	4.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C68B0

Deuteranopia (green-blind)

#667AAA

Tritanopia (blue-blind)

#C44B71

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bc40ad;
/* rgb */ color: rgb(188, 64, 173);
/* oklch */ color: oklch(58.4% 0.200 333.0);

Tailwind

colors: {
  custom: {
    50: '#d37ec6',
    500: '#bc40ad',
    950: '#000000',
  },
}

SCSS

$custom: #bc40ad;
$custom-light: #d37ec6;
$custom-dark: #000000;

JSON

{
  "hex": "#bc40ad",
  "rgb": {
    "r": 188,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 307.258,
    "s": 49.206,
    "l": 49.412
  },
  "oklch": {
    "l": 0.58419,
    "c": 0.19995,
    "h": 333
  },
  "luminance": 0.17375
}

Semantic roles & 50–950 ramp

primary

#BC40AD

secondary

#8FC996

accent

#D9604F

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BC40AD

Body copy rendered with the generated semantic roles for this colour.

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