#BC404F#BC404F

#BC404F is a mid, vivid red. Relative luminance 0.149; OKLCH L 55.0% C 0.159 H 17.1°. Best body text is #FFFFFF at 5.27:1 contrast (WCAG AA passes).

Color values

HEX	#BC404F
RGB	rgb(188, 64, 79)
HSL	hsl(353, 49%, 49%)
HSV	hsv(353, 66%, 74%)
CMYK	cmyk(0%, 66%, 58%, 26.3%)
CIE-LAB	lab(45.53, 50.74, 18.93)
CIE-LCH	lch(45.53, 54.16, 20.45°)
OKLab	oklab(55.02% 0.1519 0.0466)
OKLCH	oklch(55.02% 0.159 17.1)
XYZ	xyz(23.9859, 14.9259, 9.0135)
Luminance	0.1492 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC404F #40BCAD

analogous

#BC408D #BC404F #BC6F40

triadic

#BC404F #4FBC40 #404FBC

tetradic

#BC404F #8DBC40 #40BCAD #6F40BC

square

#BC404F #8DBC40 #40BCAD #6F40BC

split-complementary

#BC404F #40BC6F #408DBC

monochromatic

#612129 #8E303C #BC404F #CD6C78 #DD9AA2

Accessibility & contrast

On white

5.27

#BC404F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#BC404F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC404F

5.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC404F	#FFFFFF	#000000	##FFFFFF
##BC404F	1.00	5.27	3.98	5.27
#FFFFFF	5.27	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5B4F

Deuteranopia (green-blind)

#7F754C

Tritanopia (blue-blind)

#CD2646

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bc404f;
/* rgb */ color: rgb(188, 64, 79);
/* oklch */ color: oklch(55.0% 0.159 17.1);

Tailwind

colors: {
  custom: {
    50: '#d67c80',
    500: '#bc404f',
    950: '#000000',
  },
}

SCSS

$custom: #bc404f;
$custom-light: #d67c80;
$custom-dark: #000000;

JSON

{
  "hex": "#bc404f",
  "rgb": {
    "r": 188,
    "g": 64,
    "b": 79
  },
  "hsl": {
    "h": 352.742,
    "s": 49.206,
    "l": 49.412
  },
  "oklch": {
    "l": 0.55017,
    "c": 0.15887,
    "h": 17.1
  },
  "luminance": 0.14923
}

Semantic roles & 50–950 ramp

primary

#BC404F

secondary

#8FC9C2

accent

#D9C84F

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BC404F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →