#BC404D#BC404D

#BC404D is a mid, vivid red. Relative luminance 0.149; OKLCH L 55.0% C 0.159 H 18.0°. Best body text is #FFFFFF at 5.28:1 contrast (WCAG AA passes).

Color values

HEX	#BC404D
RGB	rgb(188, 64, 77)
HSL	hsl(354, 49%, 49%)
HSV	hsv(354, 66%, 74%)
CMYK	cmyk(0%, 66%, 59%, 26.3%)
CIE-LAB	lab(45.49, 50.60, 20.09)
CIE-LCH	lch(45.49, 54.44, 21.66°)
OKLab	oklab(54.97% 0.1511 0.0492)
OKLCH	oklch(54.97% 0.159 18)
XYZ	xyz(23.9142, 14.8972, 8.6359)
Luminance	0.1489 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC404D #40BCAF

analogous

#BC408B #BC404D #BC7140

triadic

#BC404D #4DBC40 #404DBC

tetradic

#BC404D #8BBC40 #40BCAF #7140BC

square

#BC404D #8BBC40 #40BCAF #7140BC

split-complementary

#BC404D #40BC71 #408BBC

monochromatic

#612128 #8E303A #BC404D #CD6C76 #DD9AA1

Accessibility & contrast

On white

5.28

#BC404D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#BC404D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC404D

5.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC404D	#FFFFFF	#000000	##FFFFFF
##BC404D	1.00	5.28	3.98	5.28
#FFFFFF	5.28	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5B4D

Deuteranopia (green-blind)

#7F754A

Tritanopia (blue-blind)

#CE2646

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bc404d;
/* rgb */ color: rgb(188, 64, 77);
/* oklch */ color: oklch(55.0% 0.159 18.0);

Tailwind

colors: {
  custom: {
    50: '#d67c7e',
    500: '#bc404d',
    950: '#000000',
  },
}

SCSS

$custom: #bc404d;
$custom-light: #d67c7e;
$custom-dark: #000000;

JSON

{
  "hex": "#bc404d",
  "rgb": {
    "r": 188,
    "g": 64,
    "b": 77
  },
  "hsl": {
    "h": 353.71,
    "s": 49.206,
    "l": 49.412
  },
  "oklch": {
    "l": 0.54975,
    "c": 0.15889,
    "h": 18
  },
  "luminance": 0.14894
}

Semantic roles & 50–950 ramp

primary

#BC404D

secondary

#8FC9C3

accent

#D9CA4F

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BC404D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →