#BC401B#BC401B

#BC401B is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.3% C 0.167 H 36.3°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX	#BC401B
RGB	rgb(188, 64, 27)
HSL	hsl(14, 75%, 42%)
HSV	hsv(14, 86%, 74%)
CMYK	cmyk(0%, 66%, 85.6%, 26.3%)
CIE-LAB	lab(44.86, 48.23, 47.15)
CIE-LCH	lch(44.86, 67.45, 44.35°)
OKLab	oklab(54.3% 0.1342 0.0986)
OKLCH	oklch(54.3% 0.167 36.3)
XYZ	xyz(22.7729, 14.4407, 2.6249)
Luminance	0.1444 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC401B #1B97BC

analogous

#BC1B46 #BC401B #BC911B

triadic

#BC401B #1BBC40 #401BBC

tetradic

#BC401B #46BC1B #1B97BC #911BBC

square

#BC401B #46BC1B #1B97BC #911BBC

split-complementary

#BC401B #1BBC91 #1B46BC

monochromatic

#511C0C #862E13 #BC401B #E25B33 #E98668

Accessibility & contrast

On white

5.40

#BC401B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#BC401B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC401B

5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC401B	#FFFFFF	#000000	##FFFFFF
##BC401B	1.00	5.40	3.89	5.40
#FFFFFF	5.40	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645914

Deuteranopia (green-blind)

#837414

Tritanopia (blue-blind)

#CF1939

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bc401b;
/* rgb */ color: rgb(188, 64, 27);
/* oklch */ color: oklch(54.3% 0.167 36.3);

Tailwind

colors: {
  custom: {
    50: '#d97b5c',
    500: '#bc401b',
    950: '#000000',
  },
}

SCSS

$custom: #bc401b;
$custom-light: #d97b5c;
$custom-dark: #000000;

JSON

{
  "hex": "#bc401b",
  "rgb": {
    "r": 188,
    "g": 64,
    "b": 27
  },
  "hsl": {
    "h": 13.789,
    "s": 74.884,
    "l": 42.157
  },
  "oklch": {
    "l": 0.54295,
    "c": 0.16652,
    "h": 36.3
  },
  "luminance": 0.14437
}

Semantic roles & 50–950 ramp

primary

#BC401B

secondary

#64B6CF

accent

#C6F236

background

#FEF7F5

surface

#FDEEE9

border

#D5C9C5

text

#170A04

muted

#857C79

Preview Lab

Preview with #BC401B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →