#BC3D49#BC3D49

#BC3D49 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.6% C 0.162 H 19.0°. Best body text is #FFFFFF at 5.38:1 contrast (WCAG AA passes).

Color values

HEX	#BC3D49
RGB	rgb(188, 61, 73)
HSL	hsl(354, 51%, 49%)
HSV	hsv(354, 68%, 74%)
CMYK	cmyk(0%, 67.6%, 61.2%, 26.3%)
CIE-LAB	lab(44.96, 51.56, 21.83)
CIE-LCH	lch(44.96, 55.99, 22.95°)
OKLab	oklab(54.55% 0.1535 0.0529)
OKLCH	oklch(54.55% 0.162 19)
XYZ	xyz(23.6127, 14.5132, 7.8600)
Luminance	0.1451 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC3D49 #3DBCB0

analogous

#BC3D89 #BC3D49 #BC713D

triadic

#BC3D49 #49BC3D #3D49BC

tetradic

#BC3D49 #89BC3D #3DBCB0 #713DBC

square

#BC3D49 #89BC3D #3DBCB0 #713DBC

split-complementary

#BC3D49 #3DBC71 #3D89BC

monochromatic

#601F25 #8E2E37 #BC3D49 #CE6872 #DD969D

Accessibility & contrast

On white

5.38

#BC3D49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.90

#BC3D49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC3D49

5.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC3D49	#FFFFFF	#000000	##FFFFFF
##BC3D49	1.00	5.38	3.90	5.38
#FFFFFF	5.38	1.00	21.00	1.00
#000000	3.90	21.00	1.00	21.00
##FFFFFF	5.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5949

Deuteranopia (green-blind)

#7E7446

Tritanopia (blue-blind)

#CE1F42

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bc3d49;
/* rgb */ color: rgb(188, 61, 73);
/* oklch */ color: oklch(54.6% 0.162 19.0);

Tailwind

colors: {
  custom: {
    50: '#d77a7b',
    500: '#bc3d49',
    950: '#000000',
  },
}

SCSS

$custom: #bc3d49;
$custom-light: #d77a7b;
$custom-dark: #000000;

JSON

{
  "hex": "#bc3d49",
  "rgb": {
    "r": 188,
    "g": 61,
    "b": 73
  },
  "hsl": {
    "h": 354.331,
    "s": 51.004,
    "l": 48.824
  },
  "oklch": {
    "l": 0.54552,
    "c": 0.16233,
    "h": 19
  },
  "luminance": 0.1451
}

Semantic roles & 50–950 ramp

primary

#BC3D49

secondary

#8CC9C3

accent

#DACD4D

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BC3D49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →