#BC3D44#BC3D44

#BC3D44 is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.5% C 0.163 H 21.3°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX	#BC3D44
RGB	rgb(188, 61, 68)
HSL	hsl(357, 51%, 49%)
HSV	hsv(357, 68%, 74%)
CMYK	cmyk(0%, 67.6%, 63.8%, 26.3%)
CIE-LAB	lab(44.87, 51.24, 24.75)
CIE-LCH	lch(44.87, 56.90, 25.78°)
OKLab	oklab(54.46% 0.1515 0.0591)
OKLCH	oklch(54.46% 0.163 21.3)
XYZ	xyz(23.4535, 14.4495, 7.0218)
Luminance	0.1445 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC3D44 #3DBCB5

analogous

#BC3D84 #BC3D44 #BC763D

triadic

#BC3D44 #44BC3D #3D44BC

tetradic

#BC3D44 #84BC3D #3DBCB5 #763DBC

square

#BC3D44 #84BC3D #3DBCB5 #763DBC

split-complementary

#BC3D44 #3DBC76 #3D84BC

monochromatic

#601F23 #8E2E33 #BC3D44 #CE686E #DD969A

Accessibility & contrast

On white

5.40

#BC3D44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#BC3D44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC3D44

5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC3D44	#FFFFFF	#000000	##FFFFFF
##BC3D44	1.00	5.40	3.89	5.40
#FFFFFF	5.40	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5943

Deuteranopia (green-blind)

#7F7441

Tritanopia (blue-blind)

#CE1D41

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bc3d44;
/* rgb */ color: rgb(188, 61, 68);
/* oklch */ color: oklch(54.5% 0.163 21.3);

Tailwind

colors: {
  custom: {
    50: '#d77a78',
    500: '#bc3d44',
    950: '#000000',
  },
}

SCSS

$custom: #bc3d44;
$custom-light: #d77a78;
$custom-dark: #000000;

JSON

{
  "hex": "#bc3d44",
  "rgb": {
    "r": 188,
    "g": 61,
    "b": 68
  },
  "hsl": {
    "h": 356.693,
    "s": 51.004,
    "l": 48.824
  },
  "oklch": {
    "l": 0.54457,
    "c": 0.16262,
    "h": 21.3
  },
  "luminance": 0.14446
}

Semantic roles & 50–950 ramp

primary

#BC3D44

secondary

#8CC9C5

accent

#DAD34D

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BC3D44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →