#BC3D41#BC3D41
#BC3D41 is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.4% C 0.163 H 22.7°. Best body text is #FFFFFF at 5.41:1 contrast (WCAG AA passes).
Color values
| HEX | #BC3D41 |
|---|---|
| RGB | rgb(188, 61, 65) |
| HSL | hsl(358, 51%, 49%) |
| HSV | hsv(358, 68%, 74%) |
| CMYK | cmyk(0%, 67.6%, 65.4%, 26.3%) |
| CIE-LAB | lab(44.82, 51.06, 26.49) |
| CIE-LCH | lch(44.82, 57.52, 27.42°) |
| OKLab | oklab(54.4% 0.1503 0.0627) |
| OKLCH | oklch(54.4% 0.163 22.7) |
| XYZ | xyz(23.3643, 14.4138, 6.5519) |
| Luminance | 0.1441 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.03
Reddish
#C44240
ΔE00 2.73
Dusty Red
#B9484E
ΔE00 3.16
Cardinal
#C41E3A
ΔE00 4.02
Cherry (survey)
#CF0234
ΔE00 5.06
Lipstick Red
#C0022F
ΔE00 5.71
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BC3D41 #3DBCB8
analogous
#BC3D81 #BC3D41 #BC793D
triadic
#BC3D41 #41BC3D #3D41BC
tetradic
#BC3D41 #81BC3D #3DBCB8 #793DBC
square
#BC3D41 #81BC3D #3DBCB8 #793DBC
split-complementary
#BC3D41 #3DBC79 #3D81BC
monochromatic
#601F21 #8E2E31 #BC3D41 #CE686B #DD9699
Accessibility & contrast
On white
5.41
#BC3D41 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.88
#BC3D41 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BC3D41
5.41:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BC3D41 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BC3D41 | 1.00 | 5.41 | 3.88 | 5.41 |
| #FFFFFF | 5.41 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.88 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.41 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5F5940
Deuteranopia (green-blind)
#7F743D
Tritanopia (blue-blind)
#CE1C40
Achromatopsia (no color)
#6A6A6A
Design tokens & code
CSS
--color: #bc3d41; /* rgb */ color: rgb(188, 61, 65); /* oklch */ color: oklch(54.4% 0.163 22.7);
Tailwind
colors: {
custom: {
50: '#d77a75',
500: '#bc3d41',
950: '#000000',
},
}SCSS
$custom: #bc3d41; $custom-light: #d77a75; $custom-dark: #000000;
JSON
{
"hex": "#bc3d41",
"rgb": {
"r": 188,
"g": 61,
"b": 65
},
"hsl": {
"h": 358.11,
"s": 51.004,
"l": 48.824
},
"oklch": {
"l": 0.54403,
"c": 0.16288,
"h": 22.7
},
"luminance": 0.14411
}Semantic roles & 50–950 ramp
primary
#BC3D41
secondary
#8CC9C7
accent
#DAD64D
background
#FEF7F7
surface
#FCEEED
border
#D5C9C8
text
#160A08
muted
#847C7B