#BC3D40#BC3D40

#BC3D40 is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.4% C 0.163 H 23.1°. Best body text is #FFFFFF at 5.41:1 contrast (WCAG AA passes).

Color values

HEX	#BC3D40
RGB	rgb(188, 61, 64)
HSL	hsl(359, 51%, 49%)
HSV	hsv(359, 68%, 74%)
CMYK	cmyk(0%, 67.6%, 66%, 26.3%)
CIE-LAB	lab(44.80, 51.00, 27.07)
CIE-LCH	lch(44.80, 57.74, 27.96°)
OKLab	oklab(54.39% 0.1499 0.0639)
OKLCH	oklch(54.39% 0.163 23.1)
XYZ	xyz(23.3356, 14.4023, 6.4006)
Luminance	0.1440 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC3D40 #3DBCB9

analogous

#BC3D80 #BC3D40 #BC7A3D

triadic

#BC3D40 #40BC3D #3D40BC

tetradic

#BC3D40 #80BC3D #3DBCB9 #7A3DBC

square

#BC3D40 #80BC3D #3DBCB9 #7A3DBC

split-complementary

#BC3D40 #3DBC7A #3D80BC

monochromatic

#601F21 #8E2E30 #BC3D40 #CE686B #DD9698

Accessibility & contrast

On white

5.41

#BC3D40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#BC3D40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC3D40

5.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC3D40	#FFFFFF	#000000	##FFFFFF
##BC3D40	1.00	5.41	3.88	5.41
#FFFFFF	5.41	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F593F

Deuteranopia (green-blind)

#7F743C

Tritanopia (blue-blind)

#CE1C3F

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bc3d40;
/* rgb */ color: rgb(188, 61, 64);
/* oklch */ color: oklch(54.4% 0.163 23.1);

Tailwind

colors: {
  custom: {
    50: '#d77a75',
    500: '#bc3d40',
    950: '#000000',
  },
}

SCSS

$custom: #bc3d40;
$custom-light: #d77a75;
$custom-dark: #000000;

JSON

{
  "hex": "#bc3d40",
  "rgb": {
    "r": 188,
    "g": 61,
    "b": 64
  },
  "hsl": {
    "h": 358.583,
    "s": 51.004,
    "l": 48.824
  },
  "oklch": {
    "l": 0.54386,
    "c": 0.16299,
    "h": 23.1
  },
  "luminance": 0.14399
}

Semantic roles & 50–950 ramp

primary

#BC3D40

secondary

#8CC9C7

accent

#DAD74D

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BC3D40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →