#BC3B40#BC3B40
#BC3B40 is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.2% C 0.165 H 22.5°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).
Color values
| HEX | #BC3B40 |
|---|---|
| RGB | rgb(188, 59, 64) |
| HSL | hsl(358, 52%, 48%) |
| HSV | hsv(358, 69%, 74%) |
| CMYK | cmyk(0%, 68.6%, 66%, 26.3%) |
| CIE-LAB | lab(44.51, 51.81, 26.70) |
| CIE-LCH | lch(44.51, 58.28, 27.27°) |
| OKLab | oklab(54.16% 0.1525 0.0631) |
| OKLCH | oklch(54.16% 0.165 22.5) |
| XYZ | xyz(23.2308, 14.1928, 6.3657) |
| Luminance | 0.1419 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.22
Reddish
#C44240
ΔE00 2.98
Dusty Red
#B9484E
ΔE00 3.39
Cardinal
#C41E3A
ΔE00 3.69
Cherry (survey)
#CF0234
ΔE00 4.78
Lipstick Red
#C0022F
ΔE00 5.34
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BC3B40 #3BBCB7
analogous
#BC3B80 #BC3B40 #BC763B
triadic
#BC3B40 #40BC3B #3B40BC
tetradic
#BC3B40 #80BC3B #3BBCB7 #763BBC
square
#BC3B40 #80BC3B #3BBCB7 #763BBC
split-complementary
#BC3B40 #3BBC76 #3B80BC
monochromatic
#5F1E20 #8D2C30 #BC3B40 #CF6569 #DD9497
Accessibility & contrast
On white
5.47
#BC3B40 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.84
#BC3B40 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BC3B40
5.47:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BC3B40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BC3B40 | 1.00 | 5.47 | 3.84 | 5.47 |
| #FFFFFF | 5.47 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.84 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.47 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5E583F
Deuteranopia (green-blind)
#7F733C
Tritanopia (blue-blind)
#CE173E
Achromatopsia (no color)
#696969
Design tokens & code
CSS
--color: #bc3b40; /* rgb */ color: rgb(188, 59, 64); /* oklch */ color: oklch(54.2% 0.165 22.5);
Tailwind
colors: {
custom: {
50: '#d77975',
500: '#bc3b40',
950: '#000000',
},
}SCSS
$custom: #bc3b40; $custom-light: #d77975; $custom-dark: #000000;
JSON
{
"hex": "#bc3b40",
"rgb": {
"r": 188,
"g": 59,
"b": 64
},
"hsl": {
"h": 357.674,
"s": 52.227,
"l": 48.431
},
"oklch": {
"l": 0.54164,
"c": 0.16503,
"h": 22.5
},
"luminance": 0.14189
}Semantic roles & 50–950 ramp
primary
#BC3B40
secondary
#8AC9C6
accent
#DCD64C
background
#FEF7F7
surface
#FCEEED
border
#D5C9C8
text
#160A08
muted
#847C7B