#BC394F#BC394F

#BC394F is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.2% C 0.167 H 15.1°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX	#BC394F
RGB	rgb(188, 57, 79)
HSL	hsl(350, 53%, 48%)
HSV	hsv(350, 70%, 74%)
CMYK	cmyk(0%, 69.7%, 58%, 26.3%)
CIE-LAB	lab(44.50, 53.57, 17.54)
CIE-LCH	lch(44.50, 56.37, 18.13°)
OKLab	oklab(54.25% 0.1609 0.0434)
OKLCH	oklch(54.25% 0.167 15.1)
XYZ	xyz(23.6157, 14.1854, 8.8901)
Luminance	0.1418 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC394F #39BCA6

analogous

#BC3990 #BC394F #BC6539

triadic

#BC394F #4FBC39 #394FBC

tetradic

#BC394F #90BC39 #39BCA6 #6539BC

square

#BC394F #90BC39 #39BCA6 #6539BC

split-complementary

#BC394F #39BC65 #3990BC

monochromatic

#5E1D28 #8D2B3B #BC394F #D06375 #DE929E

Accessibility & contrast

On white

5.47

#BC394F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#BC394F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC394F

5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC394F	#FFFFFF	#000000	##FFFFFF
##BC394F	1.00	5.47	3.84	5.47
#FFFFFF	5.47	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B584F

Deuteranopia (green-blind)

#7C734C

Tritanopia (blue-blind)

#CE1A42

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bc394f;
/* rgb */ color: rgb(188, 57, 79);
/* oklch */ color: oklch(54.2% 0.167 15.1);

Tailwind

colors: {
  custom: {
    50: '#d77880',
    500: '#bc394f',
    950: '#000000',
  },
}

SCSS

$custom: #bc394f;
$custom-light: #d77880;
$custom-dark: #000000;

JSON

{
  "hex": "#bc394f",
  "rgb": {
    "r": 188,
    "g": 57,
    "b": 79
  },
  "hsl": {
    "h": 349.924,
    "s": 53.469,
    "l": 48.039
  },
  "oklch": {
    "l": 0.54245,
    "c": 0.16663,
    "h": 15.1
  },
  "luminance": 0.14182
}

Semantic roles & 50–950 ramp

primary

#BC394F

secondary

#88C9BE

accent

#DDC44B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BC394F

Body copy rendered with the generated semantic roles for this colour.

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