#BC394E#BC394E

#BC394E is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.2% C 0.167 H 15.6°. Best body text is #FFFFFF at 5.48:1 contrast (WCAG AA passes).

Color values

HEX	#BC394E
RGB	rgb(188, 57, 78)
HSL	hsl(350, 53%, 48%)
HSV	hsv(350, 70%, 74%)
CMYK	cmyk(0%, 69.7%, 58.5%, 26.3%)
CIE-LAB	lab(44.48, 53.50, 18.13)
CIE-LCH	lch(44.48, 56.48, 18.72°)
OKLab	oklab(54.22% 0.1605 0.0447)
OKLCH	oklch(54.22% 0.167 15.6)
XYZ	xyz(23.5796, 14.1710, 8.6999)
Luminance	0.1417 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC394E #39BCA7

analogous

#BC398F #BC394E #BC6639

triadic

#BC394E #4EBC39 #394EBC

tetradic

#BC394E #8FBC39 #39BCA7 #6639BC

square

#BC394E #8FBC39 #39BCA7 #6639BC

split-complementary

#BC394E #39BC66 #398FBC

monochromatic

#5E1D27 #8D2B3B #BC394E #D06374 #DE929E

Accessibility & contrast

On white

5.48

#BC394E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#BC394E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC394E

5.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC394E	#FFFFFF	#000000	##FFFFFF
##BC394E	1.00	5.48	3.83	5.48
#FFFFFF	5.48	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B584E

Deuteranopia (green-blind)

#7C734B

Tritanopia (blue-blind)

#CE1942

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bc394e;
/* rgb */ color: rgb(188, 57, 78);
/* oklch */ color: oklch(54.2% 0.167 15.6);

Tailwind

colors: {
  custom: {
    50: '#d7787f',
    500: '#bc394e',
    950: '#000000',
  },
}

SCSS

$custom: #bc394e;
$custom-light: #d7787f;
$custom-dark: #000000;

JSON

{
  "hex": "#bc394e",
  "rgb": {
    "r": 188,
    "g": 57,
    "b": 78
  },
  "hsl": {
    "h": 350.382,
    "s": 53.469,
    "l": 48.039
  },
  "oklch": {
    "l": 0.54224,
    "c": 0.1666,
    "h": 15.6
  },
  "luminance": 0.14168
}

Semantic roles & 50–950 ramp

primary

#BC394E

secondary

#88C9BE

accent

#DDC54B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BC394E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →