#BC394D#BC394D

#BC394D is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.2% C 0.167 H 16.0°. Best body text is #FFFFFF at 5.48:1 contrast (WCAG AA passes).

Color values

HEX	#BC394D
RGB	rgb(188, 57, 77)
HSL	hsl(351, 53%, 48%)
HSV	hsv(351, 70%, 74%)
CMYK	cmyk(0%, 69.7%, 59%, 26.3%)
CIE-LAB	lab(44.46, 53.43, 18.72)
CIE-LCH	lch(44.46, 56.61, 19.31°)
OKLab	oklab(54.2% 0.1601 0.046)
OKLCH	oklch(54.2% 0.167 16)
XYZ	xyz(23.5440, 14.1567, 8.5125)
Luminance	0.1415 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC394D #39BCA8

analogous

#BC398E #BC394D #BC6739

triadic

#BC394D #4DBC39 #394DBC

tetradic

#BC394D #8EBC39 #39BCA8 #6739BC

square

#BC394D #8EBC39 #39BCA8 #6739BC

split-complementary

#BC394D #39BC67 #398EBC

monochromatic

#5E1D27 #8D2B3A #BC394D #D06373 #DE929D

Accessibility & contrast

On white

5.48

#BC394D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#BC394D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC394D

5.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC394D	#FFFFFF	#000000	##FFFFFF
##BC394D	1.00	5.48	3.83	5.48
#FFFFFF	5.48	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B584D

Deuteranopia (green-blind)

#7C734A

Tritanopia (blue-blind)

#CE1941

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bc394d;
/* rgb */ color: rgb(188, 57, 77);
/* oklch */ color: oklch(54.2% 0.167 16.0);

Tailwind

colors: {
  custom: {
    50: '#d7787e',
    500: '#bc394d',
    950: '#000000',
  },
}

SCSS

$custom: #bc394d;
$custom-light: #d7787e;
$custom-dark: #000000;

JSON

{
  "hex": "#bc394d",
  "rgb": {
    "r": 188,
    "g": 57,
    "b": 77
  },
  "hsl": {
    "h": 350.84,
    "s": 53.469,
    "l": 48.039
  },
  "oklch": {
    "l": 0.54202,
    "c": 0.16658,
    "h": 16
  },
  "luminance": 0.14153
}

Semantic roles & 50–950 ramp

primary

#BC394D

secondary

#88C9BF

accent

#DDC74B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BC394D

Body copy rendered with the generated semantic roles for this colour.

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