#BC394B#BC394B

#BC394B is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.2% C 0.167 H 17.0°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#BC394B
RGB	rgb(188, 57, 75)
HSL	hsl(352, 53%, 48%)
HSV	hsv(352, 70%, 74%)
CMYK	cmyk(0%, 69.7%, 60.1%, 26.3%)
CIE-LAB	lab(44.42, 53.29, 19.89)
CIE-LCH	lch(44.42, 56.88, 20.47°)
OKLab	oklab(54.16% 0.1593 0.0486)
OKLCH	oklch(54.16% 0.167 17)
XYZ	xyz(23.4745, 14.1289, 8.1463)
Luminance	0.1413 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC394B #39BCAA

analogous

#BC398C #BC394B #BC6939

triadic

#BC394B #4BBC39 #394BBC

tetradic

#BC394B #8CBC39 #39BCAA #6939BC

square

#BC394B #8CBC39 #39BCAA #6939BC

split-complementary

#BC394B #39BC69 #398CBC

monochromatic

#5E1D26 #8D2B38 #BC394B #D06372 #DE929C

Accessibility & contrast

On white

5.49

#BC394B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#BC394B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC394B

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC394B	#FFFFFF	#000000	##FFFFFF
##BC394B	1.00	5.49	3.83	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B584B

Deuteranopia (green-blind)

#7D7348

Tritanopia (blue-blind)

#CE1840

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bc394b;
/* rgb */ color: rgb(188, 57, 75);
/* oklch */ color: oklch(54.2% 0.167 17.0);

Tailwind

colors: {
  custom: {
    50: '#d7787d',
    500: '#bc394b',
    950: '#000000',
  },
}

SCSS

$custom: #bc394b;
$custom-light: #d7787d;
$custom-dark: #000000;

JSON

{
  "hex": "#bc394b",
  "rgb": {
    "r": 188,
    "g": 57,
    "b": 75
  },
  "hsl": {
    "h": 351.756,
    "s": 53.469,
    "l": 48.039
  },
  "oklch": {
    "l": 0.5416,
    "c": 0.16656,
    "h": 17
  },
  "luminance": 0.14126
}

Semantic roles & 50–950 ramp

primary

#BC394B

secondary

#88C9C0

accent

#DDC94B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BC394B

Body copy rendered with the generated semantic roles for this colour.

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