#BC394A#BC394A

#BC394A is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.1% C 0.167 H 17.4°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#BC394A
RGB	rgb(188, 57, 74)
HSL	hsl(352, 53%, 48%)
HSV	hsv(352, 70%, 74%)
CMYK	cmyk(0%, 69.7%, 60.6%, 26.3%)
CIE-LAB	lab(44.40, 53.22, 20.48)
CIE-LCH	lch(44.40, 57.02, 21.05°)
OKLab	oklab(54.14% 0.1589 0.0499)
OKLCH	oklch(54.14% 0.167 17.4)
XYZ	xyz(23.4405, 14.1153, 7.9675)
Luminance	0.1411 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC394A #39BCAB

analogous

#BC398B #BC394A #BC6A39

triadic

#BC394A #4ABC39 #394ABC

tetradic

#BC394A #8BBC39 #39BCAB #6A39BC

square

#BC394A #8BBC39 #39BCAB #6A39BC

split-complementary

#BC394A #39BC6A #398BBC

monochromatic

#5E1D25 #8D2B38 #BC394A #D06371 #DE929B

Accessibility & contrast

On white

5.49

#BC394A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#BC394A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC394A

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC394A	#FFFFFF	#000000	##FFFFFF
##BC394A	1.00	5.49	3.82	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B584A

Deuteranopia (green-blind)

#7D7347

Tritanopia (blue-blind)

#CE1740

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bc394a;
/* rgb */ color: rgb(188, 57, 74);
/* oklch */ color: oklch(54.1% 0.167 17.4);

Tailwind

colors: {
  custom: {
    50: '#d7787c',
    500: '#bc394a',
    950: '#000000',
  },
}

SCSS

$custom: #bc394a;
$custom-light: #d7787c;
$custom-dark: #000000;

JSON

{
  "hex": "#bc394a",
  "rgb": {
    "r": 188,
    "g": 57,
    "b": 74
  },
  "hsl": {
    "h": 352.214,
    "s": 53.469,
    "l": 48.039
  },
  "oklch": {
    "l": 0.54139,
    "c": 0.16656,
    "h": 17.4
  },
  "luminance": 0.14112
}

Semantic roles & 50–950 ramp

primary

#BC394A

secondary

#88C9C0

accent

#DDCA4B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BC394A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →