#BC3944#BC3944

#BC3944 is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.0% C 0.167 H 20.2°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#BC3944
RGB	rgb(188, 57, 68)
HSL	hsl(355, 53%, 48%)
HSV	hsv(355, 70%, 74%)
CMYK	cmyk(0%, 69.7%, 63.8%, 26.3%)
CIE-LAB	lab(44.29, 52.83, 24.00)
CIE-LCH	lch(44.29, 58.03, 24.43°)
OKLab	oklab(54.02% 0.1566 0.0575)
OKLCH	oklch(54.02% 0.167 20.2)
XYZ	xyz(23.2479, 14.0383, 6.9532)
Luminance	0.1404 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC3944 #39BCB1

analogous

#BC3985 #BC3944 #BC6F39

triadic

#BC3944 #44BC39 #3944BC

tetradic

#BC3944 #85BC39 #39BCB1 #6F39BC

square

#BC3944 #85BC39 #39BCB1 #6F39BC

split-complementary

#BC3944 #39BC6F #3985BC

monochromatic

#5E1D22 #8D2B33 #BC3944 #D0636C #DE9298

Accessibility & contrast

On white

5.52

#BC3944 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#BC3944 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC3944

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC3944	#FFFFFF	#000000	##FFFFFF
##BC3944	1.00	5.52	3.81	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5743

Deuteranopia (green-blind)

#7D7340

Tritanopia (blue-blind)

#CE143E

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bc3944;
/* rgb */ color: rgb(188, 57, 68);
/* oklch */ color: oklch(54.0% 0.167 20.2);

Tailwind

colors: {
  custom: {
    50: '#d77877',
    500: '#bc3944',
    950: '#000000',
  },
}

SCSS

$custom: #bc3944;
$custom-light: #d77877;
$custom-dark: #000000;

JSON

{
  "hex": "#bc3944",
  "rgb": {
    "r": 188,
    "g": 57,
    "b": 68
  },
  "hsl": {
    "h": 354.962,
    "s": 53.469,
    "l": 48.039
  },
  "oklch": {
    "l": 0.54021,
    "c": 0.16676,
    "h": 20.2
  },
  "luminance": 0.14035
}

Semantic roles & 50–950 ramp

primary

#BC3944

secondary

#88C9C3

accent

#DDD14B

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BC3944

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →