#BC391D#BC391D

#BC391D is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.5% C 0.172 H 33.6°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).

Color values

HEX	#BC391D
RGB	rgb(188, 57, 29)
HSL	hsl(11, 73%, 43%)
HSV	hsv(11, 85%, 74%)
CMYK	cmyk(0%, 69.7%, 84.6%, 26.3%)
CIE-LAB	lab(43.81, 51.15, 45.33)
CIE-LCH	lch(43.81, 68.35, 41.55°)
OKLab	oklab(53.52% 0.1435 0.0952)
OKLCH	oklch(53.52% 0.172 33.6)
XYZ	xyz(22.4266, 13.7098, 2.6275)
Luminance	0.1371 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC391D #1DA0BC

analogous

#BC1D51 #BC391D #BC881D

triadic

#BC391D #1DBC39 #391DBC

tetradic

#BC391D #51BC1D #1DA0BC #881DBC

square

#BC391D #51BC1D #1DA0BC #881DBC

split-complementary

#BC391D #1DBC88 #1D51BC

monochromatic

#52190D #872915 #BC391D #E05436 #E8816B

Accessibility & contrast

On white

5.61

#BC391D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#BC391D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC391D

5.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC391D	#FFFFFF	#000000	##FFFFFF
##BC391D	1.00	5.61	3.74	5.61
#FFFFFF	5.61	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605518

Deuteranopia (green-blind)

#807215

Tritanopia (blue-blind)

#CF0234

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bc391d;
/* rgb */ color: rgb(188, 57, 29);
/* oklch */ color: oklch(53.5% 0.172 33.6);

Tailwind

colors: {
  custom: {
    50: '#da775c',
    500: '#bc391d',
    950: '#000000',
  },
}

SCSS

$custom: #bc391d;
$custom-light: #da775c;
$custom-dark: #000000;

JSON

{
  "hex": "#bc391d",
  "rgb": {
    "r": 188,
    "g": 57,
    "b": 29
  },
  "hsl": {
    "h": 10.566,
    "s": 73.272,
    "l": 42.549
  },
  "oklch": {
    "l": 0.53515,
    "c": 0.17223,
    "h": 33.6
  },
  "luminance": 0.13706
}

Semantic roles & 50–950 ramp

primary

#BC391D

secondary

#67BCCE

accent

#D0F038

background

#FEF7F5

surface

#FDEEE9

border

#D5C9C5

text

#170904

muted

#857B79

Preview Lab

Preview with #BC391D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →