#BC384D#BC384D

#BC384D is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.1% C 0.168 H 15.8°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).

Color values

HEX	#BC384D
RGB	rgb(188, 56, 77)
HSL	hsl(350, 54%, 48%)
HSV	hsv(350, 70%, 74%)
CMYK	cmyk(0%, 70.2%, 59%, 26.3%)
CIE-LAB	lab(44.32, 53.81, 18.53)
CIE-LCH	lch(44.32, 56.91, 19.00°)
OKLab	oklab(54.1% 0.1613 0.0456)
OKLCH	oklch(54.1% 0.168 15.8)
XYZ	xyz(23.4950, 14.0588, 8.4962)
Luminance	0.1406 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC384D #38BCA7

analogous

#BC388F #BC384D #BC6538

triadic

#BC384D #4DBC38 #384DBC

tetradic

#BC384D #8FBC38 #38BCA7 #6538BC

square

#BC384D #8FBC38 #38BCA7 #6538BC

split-complementary

#BC384D #38BC65 #388FBC

monochromatic

#5E1C26 #8D2A3A #BC384D #D06173 #DE909D

Accessibility & contrast

On white

5.51

#BC384D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#BC384D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC384D

5.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC384D	#FFFFFF	#000000	##FFFFFF
##BC384D	1.00	5.51	3.81	5.51
#FFFFFF	5.51	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A574D

Deuteranopia (green-blind)

#7C734A

Tritanopia (blue-blind)

#CE1741

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bc384d;
/* rgb */ color: rgb(188, 56, 77);
/* oklch */ color: oklch(54.1% 0.168 15.8);

Tailwind

colors: {
  custom: {
    50: '#d7787e',
    500: '#bc384d',
    950: '#000000',
  },
}

SCSS

$custom: #bc384d;
$custom-light: #d7787e;
$custom-dark: #000000;

JSON

{
  "hex": "#bc384d",
  "rgb": {
    "r": 188,
    "g": 56,
    "b": 77
  },
  "hsl": {
    "h": 350.455,
    "s": 54.098,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54098,
    "c": 0.16764,
    "h": 15.8
  },
  "luminance": 0.14056
}

Semantic roles & 50–950 ramp

primary

#BC384D

secondary

#87C9BE

accent

#DDC64A

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BC384D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →