#BC381D#BC381D

#BC381D is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.4% C 0.173 H 33.3°. Best body text is #FFFFFF at 5.64:1 contrast (WCAG AA passes).

Color values

HEX	#BC381D
RGB	rgb(188, 56, 29)
HSL	hsl(10, 73%, 43%)
HSV	hsv(10, 85%, 74%)
CMYK	cmyk(0%, 70.2%, 84.6%, 26.3%)
CIE-LAB	lab(43.67, 51.54, 45.21)
CIE-LCH	lch(43.67, 68.55, 41.26°)
OKLab	oklab(53.41% 0.1447 0.095)
OKLCH	oklch(53.41% 0.173 33.3)
XYZ	xyz(22.3776, 13.6119, 2.6112)
Luminance	0.1361 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC381D #1DA1BC

analogous

#BC1D51 #BC381D #BC881D

triadic

#BC381D #1DBC38 #381DBC

tetradic

#BC381D #51BC1D #1DA1BC #881DBC

square

#BC381D #51BC1D #1DA1BC #881DBC

split-complementary

#BC381D #1DBC88 #1D51BC

monochromatic

#52180D #872815 #BC381D #E05336 #E8806B

Accessibility & contrast

On white

5.64

#BC381D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#BC381D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC381D

5.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC381D	#FFFFFF	#000000	##FFFFFF
##BC381D	1.00	5.64	3.72	5.64
#FFFFFF	5.64	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5518

Deuteranopia (green-blind)

#807215

Tritanopia (blue-blind)

#CF0033

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bc381d;
/* rgb */ color: rgb(188, 56, 29);
/* oklch */ color: oklch(53.4% 0.173 33.3);

Tailwind

colors: {
  custom: {
    50: '#da775c',
    500: '#bc381d',
    950: '#000000',
  },
}

SCSS

$custom: #bc381d;
$custom-light: #da775c;
$custom-dark: #000000;

JSON

{
  "hex": "#bc381d",
  "rgb": {
    "r": 188,
    "g": 56,
    "b": 29
  },
  "hsl": {
    "h": 10.189,
    "s": 73.272,
    "l": 42.549
  },
  "oklch": {
    "l": 0.53408,
    "c": 0.17309,
    "h": 33.3
  },
  "luminance": 0.13608
}

Semantic roles & 50–950 ramp

primary

#BC381D

secondary

#67BCCE

accent

#D1F038

background

#FEF7F5

surface

#FDEEE9

border

#D5C9C5

text

#170904

muted

#857B79

Preview Lab

Preview with #BC381D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →