#BC374D#BC374D

#BC374D is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.0% C 0.169 H 15.5°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#BC374D
RGB	rgb(188, 55, 77)
HSL	hsl(350, 55%, 48%)
HSV	hsv(350, 71%, 74%)
CMYK	cmyk(0%, 70.7%, 59%, 26.3%)
CIE-LAB	lab(44.18, 54.19, 18.35)
CIE-LCH	lch(44.18, 57.21, 18.71°)
OKLab	oklab(54% 0.1625 0.0451)
OKLCH	oklch(54% 0.169 15.5)
XYZ	xyz(23.4471, 13.9629, 8.4802)
Luminance	0.1396 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC374D #37BCA6

analogous

#BC3790 #BC374D #BC6337

triadic

#BC374D #4DBC37 #374DBC

tetradic

#BC374D #90BC37 #37BCA6 #6337BC

square

#BC374D #90BC37 #37BCA6 #6337BC

split-complementary

#BC374D #37BC63 #3790BC

monochromatic

#5D1B26 #8D293A #BC374D #D06072 #DE8F9C

Accessibility & contrast

On white

5.54

#BC374D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#BC374D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC374D

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC374D	#FFFFFF	#000000	##FFFFFF
##BC374D	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A574D

Deuteranopia (green-blind)

#7C734A

Tritanopia (blue-blind)

#CE1440

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bc374d;
/* rgb */ color: rgb(188, 55, 77);
/* oklch */ color: oklch(54.0% 0.169 15.5);

Tailwind

colors: {
  custom: {
    50: '#d7777e',
    500: '#bc374d',
    950: '#000000',
  },
}

SCSS

$custom: #bc374d;
$custom-light: #d7777e;
$custom-dark: #000000;

JSON

{
  "hex": "#bc374d",
  "rgb": {
    "r": 188,
    "g": 55,
    "b": 77
  },
  "hsl": {
    "h": 350.075,
    "s": 54.733,
    "l": 47.647
  },
  "oklch": {
    "l": 0.53996,
    "c": 0.16869,
    "h": 15.5
  },
  "luminance": 0.1396
}

Semantic roles & 50–950 ramp

primary

#BC374D

secondary

#86C9BE

accent

#DEC64A

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BC374D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →