#BC3744#BC3744
#BC3744 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.8% C 0.169 H 19.6°. Best body text is #FFFFFF at 5.57:1 contrast (WCAG AA passes).
Color values
| HEX | #BC3744 |
|---|---|
| RGB | rgb(188, 55, 68) |
| HSL | hsl(354, 55%, 48%) |
| HSV | hsv(354, 71%, 74%) |
| CMYK | cmyk(0%, 70.7%, 63.8%, 26.3%) |
| CIE-LAB | lab(44.01, 53.60, 23.65) |
| CIE-LCH | lch(44.01, 58.58, 23.81°) |
| OKLab | oklab(53.81% 0.159 0.0566) |
| OKLCH | oklch(53.81% 0.169 19.6) |
| XYZ | xyz(23.1510, 13.8444, 6.9209) |
| Luminance | 0.1384 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.97
Dusty Red
#B9484E
ΔE00 3.21
Dull Red
#BB3F3F
ΔE00 3.24
Reddish
#C44240
ΔE00 4.74
Cherry (survey)
#CF0234
ΔE00 4.76
Rose Red
#BE013C
ΔE00 5.13
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BC3744 #37BCAF
analogous
#BC3787 #BC3744 #BC6C37
triadic
#BC3744 #44BC37 #3744BC
tetradic
#BC3744 #87BC37 #37BCAF #6C37BC
square
#BC3744 #87BC37 #37BCAF #6C37BC
split-complementary
#BC3744 #37BC6C #3787BC
monochromatic
#5D1B22 #8D2933 #BC3744 #D0606B #DE8F97
Accessibility & contrast
On white
5.57
#BC3744 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.77
#BC3744 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BC3744
5.57:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BC3744 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BC3744 | 1.00 | 5.57 | 3.77 | 5.57 |
| #FFFFFF | 5.57 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.77 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.57 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5B5644
Deuteranopia (green-blind)
#7D7240
Tritanopia (blue-blind)
#CE0F3D
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #bc3744; /* rgb */ color: rgb(188, 55, 68); /* oklch */ color: oklch(53.8% 0.169 19.6);
Tailwind
colors: {
custom: {
50: '#d77777',
500: '#bc3744',
950: '#000000',
},
}SCSS
$custom: #bc3744; $custom-light: #d77777; $custom-dark: #000000;
JSON
{
"hex": "#bc3744",
"rgb": {
"r": 188,
"g": 55,
"b": 68
},
"hsl": {
"h": 354.135,
"s": 54.733,
"l": 47.647
},
"oklch": {
"l": 0.53813,
"c": 0.16878,
"h": 19.6
},
"luminance": 0.13841
}Semantic roles & 50–950 ramp
primary
#BC3744
secondary
#86C9C2
accent
#DED04A
background
#FEF7F7
surface
#FCEEED
border
#D5C9C8
text
#160908
muted
#847B7B