#BC354F#BC354F

#BC354F is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.8% C 0.171 H 14.1°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).

Color values

HEX	#BC354F
RGB	rgb(188, 53, 79)
HSL	hsl(348, 56%, 47%)
HSV	hsv(348, 72%, 74%)
CMYK	cmyk(0%, 71.8%, 58%, 26.3%)
CIE-LAB	lab(43.95, 55.07, 16.81)
CIE-LCH	lch(43.95, 57.58, 16.97°)
OKLab	oklab(53.84% 0.1657 0.0416)
OKLCH	oklch(53.84% 0.171 14.1)
XYZ	xyz(23.4257, 13.8054, 8.8268)
Luminance	0.1380 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC354F #35BCA2

analogous

#BC3593 #BC354F #BC5E35

triadic

#BC354F #4FBC35 #354FBC

tetradic

#BC354F #93BC35 #35BCA2 #5E35BC

square

#BC354F #93BC35 #35BCA2 #5E35BC

split-complementary

#BC354F #35BC5E #3593BC

monochromatic

#5D1A27 #8C283B #BC354F #D15D73 #DF8D9C

Accessibility & contrast

On white

5.58

#BC354F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#BC354F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC354F

5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC354F	#FFFFFF	#000000	##FFFFFF
##BC354F	1.00	5.58	3.76	5.58
#FFFFFF	5.58	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58564F

Deuteranopia (green-blind)

#7B724C

Tritanopia (blue-blind)

#CE1040

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bc354f;
/* rgb */ color: rgb(188, 53, 79);
/* oklch */ color: oklch(53.8% 0.171 14.1);

Tailwind

colors: {
  custom: {
    50: '#d77680',
    500: '#bc354f',
    950: '#000000',
  },
}

SCSS

$custom: #bc354f;
$custom-light: #d77680;
$custom-dark: #000000;

JSON

{
  "hex": "#bc354f",
  "rgb": {
    "r": 188,
    "g": 53,
    "b": 79
  },
  "hsl": {
    "h": 348.444,
    "s": 56.017,
    "l": 47.255
  },
  "oklch": {
    "l": 0.5384,
    "c": 0.17086,
    "h": 14.1
  },
  "luminance": 0.13802
}

Semantic roles & 50–950 ramp

primary

#BC354F

secondary

#84C9BC

accent

#DFC248

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BC354F

Body copy rendered with the generated semantic roles for this colour.

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