#BC354D#BC354D

#BC354D is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.8% C 0.171 H 15.0°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#BC354D
RGB	rgb(188, 53, 77)
HSL	hsl(349, 56%, 47%)
HSV	hsv(349, 72%, 74%)
CMYK	cmyk(0%, 71.8%, 59%, 26.3%)
CIE-LAB	lab(43.91, 54.93, 17.99)
CIE-LCH	lch(43.91, 57.80, 18.13°)
OKLab	oklab(53.8% 0.1649 0.0443)
OKLCH	oklch(53.8% 0.171 15)
XYZ	xyz(23.3540, 13.7767, 8.4492)
Luminance	0.1377 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC354D #35BCA4

analogous

#BC3591 #BC354D #BC6035

triadic

#BC354D #4DBC35 #354DBC

tetradic

#BC354D #91BC35 #35BCA4 #6035BC

square

#BC354D #91BC35 #35BCA4 #6035BC

split-complementary

#BC354D #35BC60 #3591BC

monochromatic

#5D1A26 #8C2839 #BC354D #D15D72 #DF8D9B

Accessibility & contrast

On white

5.59

#BC354D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#BC354D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC354D

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC354D	#FFFFFF	#000000	##FFFFFF
##BC354D	1.00	5.59	3.75	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59564D

Deuteranopia (green-blind)

#7B7249

Tritanopia (blue-blind)

#CE0F3F

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bc354d;
/* rgb */ color: rgb(188, 53, 77);
/* oklch */ color: oklch(53.8% 0.171 15.0);

Tailwind

colors: {
  custom: {
    50: '#d7767e',
    500: '#bc354d',
    950: '#000000',
  },
}

SCSS

$custom: #bc354d;
$custom-light: #d7767e;
$custom-dark: #000000;

JSON

{
  "hex": "#bc354d",
  "rgb": {
    "r": 188,
    "g": 53,
    "b": 77
  },
  "hsl": {
    "h": 349.333,
    "s": 56.017,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53796,
    "c": 0.17077,
    "h": 15
  },
  "luminance": 0.13773
}

Semantic roles & 50–950 ramp

primary

#BC354D

secondary

#84C9BD

accent

#DFC448

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BC354D

Body copy rendered with the generated semantic roles for this colour.

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