#BC354A#BC354A

#BC354A is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.7% C 0.171 H 16.4°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).

Color values

HEX	#BC354A
RGB	rgb(188, 53, 74)
HSL	hsl(351, 56%, 47%)
HSV	hsv(351, 72%, 74%)
CMYK	cmyk(0%, 71.8%, 60.6%, 26.3%)
CIE-LAB	lab(43.85, 54.73, 19.76)
CIE-LCH	lch(43.85, 58.18, 19.85°)
OKLab	oklab(53.73% 0.1637 0.0482)
OKLCH	oklch(53.73% 0.171 16.4)
XYZ	xyz(23.2505, 13.7353, 7.9041)
Luminance	0.1373 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC354A #35BCA7

analogous

#BC358D #BC354A #BC6435

triadic

#BC354A #4ABC35 #354ABC

tetradic

#BC354A #8DBC35 #35BCA7 #6435BC

square

#BC354A #8DBC35 #35BCA7 #6435BC

split-complementary

#BC354A #35BC64 #358DBC

monochromatic

#5D1A24 #8C2837 #BC354A #D15D6F #DF8D99

Accessibility & contrast

On white

5.61

#BC354A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#BC354A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC354A

5.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC354A	#FFFFFF	#000000	##FFFFFF
##BC354A	1.00	5.61	3.75	5.61
#FFFFFF	5.61	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59564A

Deuteranopia (green-blind)

#7B7246

Tritanopia (blue-blind)

#CE0C3E

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bc354a;
/* rgb */ color: rgb(188, 53, 74);
/* oklch */ color: oklch(53.7% 0.171 16.4);

Tailwind

colors: {
  custom: {
    50: '#d7767c',
    500: '#bc354a',
    950: '#000000',
  },
}

SCSS

$custom: #bc354a;
$custom-light: #d7767c;
$custom-dark: #000000;

JSON

{
  "hex": "#bc354a",
  "rgb": {
    "r": 188,
    "g": 53,
    "b": 74
  },
  "hsl": {
    "h": 350.667,
    "s": 56.017,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53732,
    "c": 0.17069,
    "h": 16.4
  },
  "luminance": 0.13732
}

Semantic roles & 50–950 ramp

primary

#BC354A

secondary

#84C9BE

accent

#DFC848

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BC354A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →