#BC344D#BC344D

#BC344D is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.7% C 0.172 H 14.8°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).

Color values

HEX	#BC344D
RGB	rgb(188, 52, 77)
HSL	hsl(349, 57%, 47%)
HSV	hsv(349, 72%, 74%)
CMYK	cmyk(0%, 72.3%, 59%, 26.3%)
CIE-LAB	lab(43.78, 55.29, 17.81)
CIE-LCH	lch(43.78, 58.09, 17.86°)
OKLab	oklab(53.7% 0.1661 0.0439)
OKLCH	oklch(53.7% 0.172 14.8)
XYZ	xyz(23.3089, 13.6865, 8.4341)
Luminance	0.1368 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC344D #34BCA3

analogous

#BC3491 #BC344D #BC5F34

triadic

#BC344D #4DBC34 #344DBC

tetradic

#BC344D #91BC34 #34BCA3 #5F34BC

square

#BC344D #91BC34 #34BCA3 #5F34BC

split-complementary

#BC344D #34BC5F #3491BC

monochromatic

#5C1926 #8C2739 #BC344D #D25B71 #DF8B9B

Accessibility & contrast

On white

5.62

#BC344D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#BC344D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC344D

5.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC344D	#FFFFFF	#000000	##FFFFFF
##BC344D	1.00	5.62	3.74	5.62
#FFFFFF	5.62	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58554D

Deuteranopia (green-blind)

#7B7249

Tritanopia (blue-blind)

#CE0B3E

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bc344d;
/* rgb */ color: rgb(188, 52, 77);
/* oklch */ color: oklch(53.7% 0.172 14.8);

Tailwind

colors: {
  custom: {
    50: '#d7767e',
    500: '#bc344d',
    950: '#000000',
  },
}

SCSS

$custom: #bc344d;
$custom-light: #d7767e;
$custom-dark: #000000;

JSON

{
  "hex": "#bc344d",
  "rgb": {
    "r": 188,
    "g": 52,
    "b": 77
  },
  "hsl": {
    "h": 348.971,
    "s": 56.667,
    "l": 47.059
  },
  "oklch": {
    "l": 0.53699,
    "c": 0.17178,
    "h": 14.8
  },
  "luminance": 0.13683
}

Semantic roles & 50–950 ramp

primary

#BC344D

secondary

#83C9BC

accent

#E0C448

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BC344D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →