#BC344C#BC344C
#BC344C is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.7% C 0.172 H 15.3°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).
Color values
| HEX | #BC344C |
|---|---|
| RGB | rgb(188, 52, 76) |
| HSL | hsl(349, 57%, 47%) |
| HSV | hsv(349, 72%, 74%) |
| CMYK | cmyk(0%, 72.3%, 59.6%, 26.3%) |
| CIE-LAB | lab(43.76, 55.23, 18.40) |
| CIE-LCH | lch(43.76, 58.21, 18.43°) |
| OKLab | oklab(53.68% 0.1657 0.0452) |
| OKLCH | oklch(53.68% 0.172 15.3) |
| XYZ | xyz(23.2738, 13.6725, 8.2496) |
| Luminance | 0.1367 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Ruby
#CA0147
ΔE00 3.75
Lipstick
#D5174E
ΔE00 4.37
Dusty Red
#B9484E
ΔE00 4.43
Rose Red
#BE013C
ΔE00 4.54
Cardinal
#C41E3A
ΔE00 4.57
Dark Rose
#B5485D
ΔE00 4.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BC344C #34BCA4
analogous
#BC3490 #BC344C #BC6034
triadic
#BC344C #4CBC34 #344CBC
tetradic
#BC344C #90BC34 #34BCA4 #6034BC
square
#BC344C #90BC34 #34BCA4 #6034BC
split-complementary
#BC344C #34BC60 #3490BC
monochromatic
#5C1925 #8C2739 #BC344C #D25B70 #DF8B9A
Accessibility & contrast
On white
5.62
#BC344C on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.73
#BC344C on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BC344C
5.62:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BC344C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BC344C | 1.00 | 5.62 | 3.73 | 5.62 |
| #FFFFFF | 5.62 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.73 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.62 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#58554C
Deuteranopia (green-blind)
#7B7248
Tritanopia (blue-blind)
#CE0B3E
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #bc344c; /* rgb */ color: rgb(188, 52, 76); /* oklch */ color: oklch(53.7% 0.172 15.3);
Tailwind
colors: {
custom: {
50: '#d7767d',
500: '#bc344c',
950: '#000000',
},
}SCSS
$custom: #bc344c; $custom-light: #d7767d; $custom-dark: #000000;
JSON
{
"hex": "#bc344c",
"rgb": {
"r": 188,
"g": 52,
"b": 76
},
"hsl": {
"h": 349.412,
"s": 56.667,
"l": 47.059
},
"oklch": {
"l": 0.53677,
"c": 0.17175,
"h": 15.3
},
"luminance": 0.13669
}Semantic roles & 50–950 ramp
primary
#BC344C
secondary
#83C9BD
accent
#E0C548
background
#FEF7F7
surface
#FCEEEE
border
#D5C9C9
text
#160909
muted
#847B7B