#BC344B#BC344B
#BC344B is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.7% C 0.172 H 15.7°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).
Color values
| HEX | #BC344B |
|---|---|
| RGB | rgb(188, 52, 75) |
| HSL | hsl(350, 57%, 47%) |
| HSV | hsv(350, 72%, 74%) |
| CMYK | cmyk(0%, 72.3%, 60.1%, 26.3%) |
| CIE-LAB | lab(43.74, 55.16, 19.00) |
| CIE-LCH | lch(43.74, 58.34, 19.00°) |
| OKLab | oklab(53.65% 0.1653 0.0465) |
| OKLCH | oklch(53.65% 0.172 15.7) |
| XYZ | xyz(23.2393, 13.6587, 8.0679) |
| Luminance | 0.1366 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Ruby
#CA0147
ΔE00 3.81
Dusty Red
#B9484E
ΔE00 4.27
Cardinal
#C41E3A
ΔE00 4.30
Lipstick
#D5174E
ΔE00 4.43
Rose Red
#BE013C
ΔE00 4.45
Dark Rose
#B5485D
ΔE00 4.88
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BC344B #34BCA5
analogous
#BC348F #BC344B #BC6134
triadic
#BC344B #4BBC34 #344BBC
tetradic
#BC344B #8FBC34 #34BCA5 #6134BC
square
#BC344B #8FBC34 #34BCA5 #6134BC
split-complementary
#BC344B #34BC61 #348FBC
monochromatic
#5C1925 #8C2738 #BC344B #D25B6F #DF8B9A
Accessibility & contrast
On white
5.63
#BC344B on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.73
#BC344B on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BC344B
5.63:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BC344B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BC344B | 1.00 | 5.63 | 3.73 | 5.63 |
| #FFFFFF | 5.63 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.73 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.63 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#58554B
Deuteranopia (green-blind)
#7B7247
Tritanopia (blue-blind)
#CE0A3E
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #bc344b; /* rgb */ color: rgb(188, 52, 75); /* oklch */ color: oklch(53.7% 0.172 15.7);
Tailwind
colors: {
custom: {
50: '#d7767d',
500: '#bc344b',
950: '#000000',
},
}SCSS
$custom: #bc344b; $custom-light: #d7767d; $custom-dark: #000000;
JSON
{
"hex": "#bc344b",
"rgb": {
"r": 188,
"g": 52,
"b": 75
},
"hsl": {
"h": 349.853,
"s": 56.667,
"l": 47.059
},
"oklch": {
"l": 0.53655,
"c": 0.17171,
"h": 15.7
},
"luminance": 0.13655
}Semantic roles & 50–950 ramp
primary
#BC344B
secondary
#83C9BD
accent
#E0C648
background
#FEF7F7
surface
#FCEEEE
border
#D5C9C9
text
#160909
muted
#847B7B