#BC344A#BC344A

#BC344A is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.6% C 0.172 H 16.2°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#BC344A
RGB	rgb(188, 52, 74)
HSL	hsl(350, 57%, 47%)
HSV	hsv(350, 72%, 74%)
CMYK	cmyk(0%, 72.3%, 60.6%, 26.3%)
CIE-LAB	lab(43.72, 55.09, 19.59)
CIE-LCH	lch(43.72, 58.47, 19.57°)
OKLab	oklab(53.63% 0.1649 0.0478)
OKLCH	oklch(53.63% 0.172 16.2)
XYZ	xyz(23.2054, 13.6451, 7.8891)
Luminance	0.1364 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC344A #34BCA6

analogous

#BC348E #BC344A #BC6234

triadic

#BC344A #4ABC34 #344ABC

tetradic

#BC344A #8EBC34 #34BCA6 #6234BC

square

#BC344A #8EBC34 #34BCA6 #6234BC

split-complementary

#BC344A #34BC62 #348EBC

monochromatic

#5C1924 #8C2737 #BC344A #D25B6F #DF8B99

Accessibility & contrast

On white

5.63

#BC344A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#BC344A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC344A

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC344A	#FFFFFF	#000000	##FFFFFF
##BC344A	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58554A

Deuteranopia (green-blind)

#7B7246

Tritanopia (blue-blind)

#CE093D

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bc344a;
/* rgb */ color: rgb(188, 52, 74);
/* oklch */ color: oklch(53.6% 0.172 16.2);

Tailwind

colors: {
  custom: {
    50: '#d7767c',
    500: '#bc344a',
    950: '#000000',
  },
}

SCSS

$custom: #bc344a;
$custom-light: #d7767c;
$custom-dark: #000000;

JSON

{
  "hex": "#bc344a",
  "rgb": {
    "r": 188,
    "g": 52,
    "b": 74
  },
  "hsl": {
    "h": 350.294,
    "s": 56.667,
    "l": 47.059
  },
  "oklch": {
    "l": 0.53634,
    "c": 0.1717,
    "h": 16.2
  },
  "luminance": 0.13642
}

Semantic roles & 50–950 ramp

primary

#BC344A

secondary

#83C9BE

accent

#E0C748

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BC344A

Body copy rendered with the generated semantic roles for this colour.

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