#BC3440#BC3440
#BC3440 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.4% C 0.172 H 20.6°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).
Color values
| HEX | #BC3440 |
|---|---|
| RGB | rgb(188, 52, 64) |
| HSL | hsl(355, 57%, 47%) |
| HSV | hsv(355, 72%, 74%) |
| CMYK | cmyk(0%, 72.3%, 66%, 26.3%) |
| CIE-LAB | lab(43.54, 54.47, 25.49) |
| CIE-LCH | lch(43.54, 60.14, 25.07°) |
| OKLab | oklab(53.44% 0.161 0.0604) |
| OKLCH | oklch(53.44% 0.172 20.6) |
| XYZ | xyz(22.8949, 13.5209, 6.2537) |
| Luminance | 0.1352 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.44
Dull Red
#BB3F3F
ΔE00 2.85
Dusty Red
#B9484E
ΔE00 3.87
Cherry (survey)
#CF0234
ΔE00 4.17
Lipstick Red
#C0022F
ΔE00 4.37
Reddish
#C44240
ΔE00 4.50
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BC3440 #34BCB0
analogous
#BC3484 #BC3440 #BC6C34
triadic
#BC3440 #40BC34 #3440BC
tetradic
#BC3440 #84BC34 #34BCB0 #6C34BC
square
#BC3440 #84BC34 #34BCB0 #6C34BC
split-complementary
#BC3440 #34BC6C #3484BC
monochromatic
#5C191F #8C2730 #BC3440 #D25B66 #DF8B93
Accessibility & contrast
On white
5.67
#BC3440 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.70
#BC3440 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BC3440
5.67:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BC3440 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BC3440 | 1.00 | 5.67 | 3.70 | 5.67 |
| #FFFFFF | 5.67 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.70 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.67 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5A543F
Deuteranopia (green-blind)
#7C713C
Tritanopia (blue-blind)
#CE003A
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #bc3440; /* rgb */ color: rgb(188, 52, 64); /* oklch */ color: oklch(53.4% 0.172 20.6);
Tailwind
colors: {
custom: {
50: '#d87574',
500: '#bc3440',
950: '#000000',
},
}SCSS
$custom: #bc3440; $custom-light: #d87574; $custom-dark: #000000;
JSON
{
"hex": "#bc3440",
"rgb": {
"r": 188,
"g": 52,
"b": 64
},
"hsl": {
"h": 354.706,
"s": 56.667,
"l": 47.059
},
"oklch": {
"l": 0.5344,
"c": 0.17192,
"h": 20.6
},
"luminance": 0.13518
}Semantic roles & 50–950 ramp
primary
#BC3440
secondary
#83C9C3
accent
#E0D348
background
#FEF7F7
surface
#FCEDED
border
#D5C8C8
text
#160908
muted
#847B7B