#BC3440#BC3440

#BC3440 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.4% C 0.172 H 20.6°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).

Color values

HEX	#BC3440
RGB	rgb(188, 52, 64)
HSL	hsl(355, 57%, 47%)
HSV	hsv(355, 72%, 74%)
CMYK	cmyk(0%, 72.3%, 66%, 26.3%)
CIE-LAB	lab(43.54, 54.47, 25.49)
CIE-LCH	lch(43.54, 60.14, 25.07°)
OKLab	oklab(53.44% 0.161 0.0604)
OKLCH	oklch(53.44% 0.172 20.6)
XYZ	xyz(22.8949, 13.5209, 6.2537)
Luminance	0.1352 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC3440 #34BCB0

analogous

#BC3484 #BC3440 #BC6C34

triadic

#BC3440 #40BC34 #3440BC

tetradic

#BC3440 #84BC34 #34BCB0 #6C34BC

square

#BC3440 #84BC34 #34BCB0 #6C34BC

split-complementary

#BC3440 #34BC6C #3484BC

monochromatic

#5C191F #8C2730 #BC3440 #D25B66 #DF8B93

Accessibility & contrast

On white

5.67

#BC3440 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#BC3440 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC3440

5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC3440	#FFFFFF	#000000	##FFFFFF
##BC3440	1.00	5.67	3.70	5.67
#FFFFFF	5.67	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A543F

Deuteranopia (green-blind)

#7C713C

Tritanopia (blue-blind)

#CE003A

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bc3440;
/* rgb */ color: rgb(188, 52, 64);
/* oklch */ color: oklch(53.4% 0.172 20.6);

Tailwind

colors: {
  custom: {
    50: '#d87574',
    500: '#bc3440',
    950: '#000000',
  },
}

SCSS

$custom: #bc3440;
$custom-light: #d87574;
$custom-dark: #000000;

JSON

{
  "hex": "#bc3440",
  "rgb": {
    "r": 188,
    "g": 52,
    "b": 64
  },
  "hsl": {
    "h": 354.706,
    "s": 56.667,
    "l": 47.059
  },
  "oklch": {
    "l": 0.5344,
    "c": 0.17192,
    "h": 20.6
  },
  "luminance": 0.13518
}

Semantic roles & 50–950 ramp

primary

#BC3440

secondary

#83C9C3

accent

#E0D348

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BC3440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →