#BC3439#BC3439

#BC3439 is a mid, vivid red. Relative luminance 0.134; OKLCH L 53.3% C 0.172 H 23.4°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX	#BC3439
RGB	rgb(188, 52, 57)
HSL	hsl(358, 57%, 47%)
HSV	hsv(358, 72%, 74%)
CMYK	cmyk(0%, 72.3%, 69.7%, 26.3%)
CIE-LAB	lab(43.43, 54.10, 29.58)
CIE-LCH	lch(43.43, 61.66, 28.67°)
OKLab	oklab(53.32% 0.1583 0.0685)
OKLCH	oklch(53.32% 0.172 23.4)
XYZ	xyz(22.7080, 13.4462, 5.2698)
Luminance	0.1344 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC3439 #34BCB7

analogous

#BC347D #BC3439 #BC7334

triadic

#BC3439 #39BC34 #3439BC

tetradic

#BC3439 #7DBC34 #34BCB7 #7334BC

square

#BC3439 #7DBC34 #34BCB7 #7334BC

split-complementary

#BC3439 #34BC73 #347DBC

monochromatic

#5C191C #8C272A #BC3439 #D25B60 #DF8B8E

Accessibility & contrast

On white

5.69

#BC3439 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#BC3439 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC3439

5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC3439	#FFFFFF	#000000	##FFFFFF
##BC3439	1.00	5.69	3.69	5.69
#FFFFFF	5.69	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5438

Deuteranopia (green-blind)

#7D7135

Tritanopia (blue-blind)

#CF0037

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bc3439;
/* rgb */ color: rgb(188, 52, 57);
/* oklch */ color: oklch(53.3% 0.172 23.4);

Tailwind

colors: {
  custom: {
    50: '#d8756f',
    500: '#bc3439',
    950: '#000000',
  },
}

SCSS

$custom: #bc3439;
$custom-light: #d8756f;
$custom-dark: #000000;

JSON

{
  "hex": "#bc3439",
  "rgb": {
    "r": 188,
    "g": 52,
    "b": 57
  },
  "hsl": {
    "h": 357.794,
    "s": 56.667,
    "l": 47.059
  },
  "oklch": {
    "l": 0.53323,
    "c": 0.17249,
    "h": 23.4
  },
  "luminance": 0.13443
}

Semantic roles & 50–950 ramp

primary

#BC3439

secondary

#83C9C7

accent

#E0DA48

background

#FEF7F6

surface

#FCEDEC

border

#D5C8C7

text

#160907

muted

#847B7A

Preview Lab

Preview with #BC3439

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →