#BC3438#BC3438

#BC3438 is a mid, vivid red. Relative luminance 0.134; OKLCH L 53.3% C 0.173 H 23.8°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#BC3438
RGB	rgb(188, 52, 56)
HSL	hsl(358, 57%, 47%)
HSV	hsv(358, 72%, 74%)
CMYK	cmyk(0%, 72.3%, 70.2%, 26.3%)
CIE-LAB	lab(43.41, 54.05, 30.16)
CIE-LCH	lch(43.41, 61.89, 29.16°)
OKLab	oklab(53.31% 0.1579 0.0696)
OKLCH	oklch(53.31% 0.173 23.8)
XYZ	xyz(22.6833, 13.4363, 5.1397)
Luminance	0.1343 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC3438 #34BCB8

analogous

#BC347C #BC3438 #BC7434

triadic

#BC3438 #38BC34 #3438BC

tetradic

#BC3438 #7CBC34 #34BCB8 #7434BC

square

#BC3438 #7CBC34 #34BCB8 #7434BC

split-complementary

#BC3438 #34BC74 #347CBC

monochromatic

#5C191B #8C272A #BC3438 #D25B5F #DF8B8E

Accessibility & contrast

On white

5.70

#BC3438 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#BC3438 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC3438

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC3438	#FFFFFF	#000000	##FFFFFF
##BC3438	1.00	5.70	3.69	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5437

Deuteranopia (green-blind)

#7D7134

Tritanopia (blue-blind)

#CF0037

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bc3438;
/* rgb */ color: rgb(188, 52, 56);
/* oklch */ color: oklch(53.3% 0.173 23.8);

Tailwind

colors: {
  custom: {
    50: '#d8756e',
    500: '#bc3438',
    950: '#000000',
  },
}

SCSS

$custom: #bc3438;
$custom-light: #d8756e;
$custom-dark: #000000;

JSON

{
  "hex": "#bc3438",
  "rgb": {
    "r": 188,
    "g": 52,
    "b": 56
  },
  "hsl": {
    "h": 358.235,
    "s": 56.667,
    "l": 47.059
  },
  "oklch": {
    "l": 0.53308,
    "c": 0.17259,
    "h": 23.8
  },
  "luminance": 0.13433
}

Semantic roles & 50–950 ramp

primary

#BC3438

secondary

#83C9C7

accent

#E0DB48

background

#FEF7F6

surface

#FDEDEC

border

#D5C8C7

text

#160907

muted

#847B7A

Preview Lab

Preview with #BC3438

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →