#BC304D#BC304D

#BC304D is a mid, vivid red. Relative luminance 0.133; OKLCH L 53.3% C 0.176 H 13.9°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#BC304D
RGB	rgb(188, 48, 77)
HSL	hsl(348, 59%, 46%)
HSV	hsv(348, 74%, 74%)
CMYK	cmyk(0%, 74.5%, 59%, 26.3%)
CIE-LAB	lab(43.28, 56.69, 17.14)
CIE-LCH	lch(43.28, 59.23, 16.82°)
OKLab	oklab(53.33% 0.1706 0.0423)
OKLCH	oklch(53.33% 0.176 13.9)
XYZ	xyz(23.1378, 13.3444, 8.3771)
Luminance	0.1334 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC304D #30BC9F

analogous

#BC3093 #BC304D #BC5930

triadic

#BC304D #4DBC30 #304DBC

tetradic

#BC304D #93BC30 #30BC9F #5930BC

square

#BC304D #93BC30 #30BC9F #5930BC

split-complementary

#BC304D #30BC59 #3093BC

monochromatic

#5A1725 #8B2439 #BC304D #D45570 #E08699

Accessibility & contrast

On white

5.72

#BC304D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#BC304D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC304D

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC304D	#FFFFFF	#000000	##FFFFFF
##BC304D	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#56544D

Deuteranopia (green-blind)

#7A7149

Tritanopia (blue-blind)

#CE003C

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bc304d;
/* rgb */ color: rgb(188, 48, 77);
/* oklch */ color: oklch(53.3% 0.176 13.9);

Tailwind

colors: {
  custom: {
    50: '#d7747e',
    500: '#bc304d',
    950: '#000000',
  },
}

SCSS

$custom: #bc304d;
$custom-light: #d7747e;
$custom-dark: #000000;

JSON

{
  "hex": "#bc304d",
  "rgb": {
    "r": 188,
    "g": 48,
    "b": 77
  },
  "hsl": {
    "h": 347.571,
    "s": 59.322,
    "l": 46.275
  },
  "oklch": {
    "l": 0.53326,
    "c": 0.17574,
    "h": 13.9
  },
  "luminance": 0.13341
}

Semantic roles & 50–950 ramp

primary

#BC304D

secondary

#7ECABA

accent

#E3C245

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BC304D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →