#BC304A#BC304A

#BC304A is a mid, vivid red. Relative luminance 0.133; OKLCH L 53.3% C 0.176 H 15.3°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).

Color values

HEX	#BC304A
RGB	rgb(188, 48, 74)
HSL	hsl(349, 59%, 46%)
HSV	hsv(349, 74%, 74%)
CMYK	cmyk(0%, 74.5%, 60.6%, 26.3%)
CIE-LAB	lab(43.22, 56.49, 18.92)
CIE-LCH	lch(43.22, 59.57, 18.52°)
OKLab	oklab(53.26% 0.1694 0.0463)
OKLCH	oklch(53.26% 0.176 15.3)
XYZ	xyz(23.0344, 13.3030, 7.8321)
Luminance	0.1330 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC304A #30BCA2

analogous

#BC3090 #BC304A #BC5C30

triadic

#BC304A #4ABC30 #304ABC

tetradic

#BC304A #90BC30 #30BCA2 #5C30BC

square

#BC304A #90BC30 #30BCA2 #5C30BC

split-complementary

#BC304A #30BC5C #3090BC

monochromatic

#5A1724 #8B2437 #BC304A #D4556D #E08697

Accessibility & contrast

On white

5.74

#BC304A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#BC304A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC304A

5.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC304A	#FFFFFF	#000000	##FFFFFF
##BC304A	1.00	5.74	3.66	5.74
#FFFFFF	5.74	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#56544A

Deuteranopia (green-blind)

#7A7146

Tritanopia (blue-blind)

#CE003B

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bc304a;
/* rgb */ color: rgb(188, 48, 74);
/* oklch */ color: oklch(53.3% 0.176 15.3);

Tailwind

colors: {
  custom: {
    50: '#d7747c',
    500: '#bc304a',
    950: '#000000',
  },
}

SCSS

$custom: #bc304a;
$custom-light: #d7747c;
$custom-dark: #000000;

JSON

{
  "hex": "#bc304a",
  "rgb": {
    "r": 188,
    "g": 48,
    "b": 74
  },
  "hsl": {
    "h": 348.857,
    "s": 59.322,
    "l": 46.275
  },
  "oklch": {
    "l": 0.53261,
    "c": 0.1756,
    "h": 15.3
  },
  "luminance": 0.133
}

Semantic roles & 50–950 ramp

primary

#BC304A

secondary

#7ECABC

accent

#E3C545

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BC304A

Body copy rendered with the generated semantic roles for this colour.

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