#BC294D#BC294D
#BC294D is a mid, vivid red. Relative luminance 0.128; OKLCH L 52.7% C 0.182 H 12.6°. Best body text is #FFFFFF at 5.89:1 contrast (WCAG AA passes).
Color values
| HEX | #BC294D |
|---|---|
| RGB | rgb(188, 41, 77) |
| HSL | hsl(345, 64%, 45%) |
| HSV | hsv(345, 78%, 74%) |
| CMYK | cmyk(0%, 78.2%, 59%, 26.3%) |
| CIE-LAB | lab(42.49, 58.92, 16.07) |
| CIE-LCH | lch(42.49, 61.07, 15.26°) |
| OKLab | oklab(52.74% 0.1777 0.0398) |
| OKLCH | oklch(52.74% 0.182 12.6) |
| XYZ | xyz(22.8739, 12.8164, 8.2891) |
| Luminance | 0.1281 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Ruby
#CA0147
ΔE00 2.90
Rose Red
#BE013C
ΔE00 4.06
Lipstick
#D5174E
ΔE00 4.53
Dark Rose
#B5485D
ΔE00 5.28
Raspberry (survey)
#B00149
ΔE00 5.34
Purplish Red
#B0054B
ΔE00 5.42
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BC294D #29BC98
analogous
#BC2997 #BC294D #BC4E29
triadic
#BC294D #4DBC29 #294DBC
tetradic
#BC294D #97BC29 #29BC98 #4E29BC
square
#BC294D #97BC29 #29BC98 #4E29BC
split-complementary
#BC294D #29BC4E #2997BC
monochromatic
#581324 #8A1E38 #BC294D #D84B6D #E37D96
Accessibility & contrast
On white
5.89
#BC294D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.56
#BC294D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BC294D
5.89:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BC294D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BC294D | 1.00 | 5.89 | 3.56 | 5.89 |
| #FFFFFF | 5.89 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.56 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.89 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#52514D
Deuteranopia (green-blind)
#786F49
Tritanopia (blue-blind)
#CE0039
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #bc294d; /* rgb */ color: rgb(188, 41, 77); /* oklch */ color: oklch(52.7% 0.182 12.6);
Tailwind
colors: {
custom: {
50: '#d7717e',
500: '#bc294d',
950: '#000000',
},
}SCSS
$custom: #bc294d; $custom-light: #d7717e; $custom-dark: #000000;
JSON
{
"hex": "#bc294d",
"rgb": {
"r": 188,
"g": 41,
"b": 77
},
"hsl": {
"h": 345.306,
"s": 64.192,
"l": 44.902
},
"oklch": {
"l": 0.5274,
"c": 0.18213,
"h": 12.6
},
"luminance": 0.12813
}Semantic roles & 50–950 ramp
primary
#BC294D
secondary
#76CBB6
accent
#E7BE41
background
#FEF7F7
surface
#FCEDEE
border
#D5C8C9
text
#160909
muted
#847B7B