#BC274D#BC274D
#BC274D is a mid, vivid pink. Relative luminance 0.127; OKLCH L 52.6% C 0.184 H 12.3°. Best body text is #FFFFFF at 5.94:1 contrast (WCAG AA passes).
Color values
| HEX | #BC274D |
|---|---|
| RGB | rgb(188, 39, 77) |
| HSL | hsl(345, 66%, 45%) |
| HSV | hsv(345, 79%, 74%) |
| CMYK | cmyk(0%, 79.3%, 59%, 26.3%) |
| CIE-LAB | lab(42.28, 59.50, 15.79) |
| CIE-LCH | lch(42.28, 61.56, 14.87°) |
| OKLab | oklab(52.59% 0.1796 0.0391) |
| OKLCH | oklch(52.59% 0.184 12.3) |
| XYZ | xyz(22.8064, 12.6816, 8.2666) |
| Luminance | 0.1268 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Ruby
#CA0147
ΔE00 2.88
Rose Red
#BE013C
ΔE00 4.05
Lipstick
#D5174E
ΔE00 4.64
Raspberry (survey)
#B00149
ΔE00 5.06
Purplish Red
#B0054B
ΔE00 5.14
Rouge
#AB1239
ΔE00 5.45
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BC274D #27BC96
analogous
#BC2798 #BC274D #BC4C27
triadic
#BC274D #4DBC27 #274DBC
tetradic
#BC274D #98BC27 #27BC96 #4C27BC
square
#BC274D #98BC27 #27BC96 #4C27BC
split-complementary
#BC274D #27BC4C #2798BC
monochromatic
#571223 #891C38 #BC274D #D9476C #E37A95
Accessibility & contrast
On white
5.94
#BC274D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.54
#BC274D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BC274D
5.94:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BC274D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BC274D | 1.00 | 5.94 | 3.54 | 5.94 |
| #FFFFFF | 5.94 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.54 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.94 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#51504D
Deuteranopia (green-blind)
#776F49
Tritanopia (blue-blind)
#CE0038
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #bc274d; /* rgb */ color: rgb(188, 39, 77); /* oklch */ color: oklch(52.6% 0.184 12.3);
Tailwind
colors: {
custom: {
50: '#d7707e',
500: '#bc274d',
950: '#000000',
},
}SCSS
$custom: #bc274d; $custom-light: #d7707e; $custom-dark: #000000;
JSON
{
"hex": "#bc274d",
"rgb": {
"r": 188,
"g": 39,
"b": 77
},
"hsl": {
"h": 344.698,
"s": 65.639,
"l": 44.51
},
"oklch": {
"l": 0.52588,
"c": 0.18381,
"h": 12.3
},
"luminance": 0.12678
}Semantic roles & 50–950 ramp
primary
#BC274D
secondary
#73CBB5
accent
#E9BD3F
background
#FEF7F7
surface
#FCEDEE
border
#D5C8C9
text
#160909
muted
#847B7B