#BC2440#BC2440

#BC2440 is a mid, vivid red. Relative luminance 0.123; OKLCH L 52.1% C 0.186 H 17.3°. Best body text is #FFFFFF at 6.06:1 contrast (WCAG AA passes).

Color values

HEX	#BC2440
RGB	rgb(188, 36, 64)
HSL	hsl(349, 68%, 44%)
HSV	hsv(349, 81%, 74%)
CMYK	cmyk(0%, 80.9%, 66%, 26.3%)
CIE-LAB	lab(41.73, 59.53, 23.20)
CIE-LCH	lch(41.73, 63.89, 21.29°)
OKLab	oklab(52.1% 0.1772 0.0552)
OKLCH	oklch(52.1% 0.186 17.3)
XYZ	xyz(22.2978, 12.3267, 6.0547)
Luminance	0.1232 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BC2440 #24BCA0

analogous

#BC248C #BC2440 #BC5424

triadic

#BC2440 #40BC24 #2440BC

tetradic

#BC2440 #8CBC24 #24BCA0 #5424BC

square

#BC2440 #8CBC24 #24BCA0 #5424BC

split-complementary

#BC2440 #24BC54 #248CBC

monochromatic

#55101D #891A2F #BC2440 #DB425E #E5768A

Accessibility & contrast

On white

6.06

#BC2440 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.46

#BC2440 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BC2440

6.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BC2440	#FFFFFF	#000000	##FFFFFF
##BC2440	1.00	6.06	3.46	6.06
#FFFFFF	6.06	1.00	21.00	1.00
#000000	3.46	21.00	1.00	21.00
##FFFFFF	6.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524E40

Deuteranopia (green-blind)

#786E3C

Tritanopia (blue-blind)

#CF0031

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #bc2440;
/* rgb */ color: rgb(188, 36, 64);
/* oklch */ color: oklch(52.1% 0.186 17.3);

Tailwind

colors: {
  custom: {
    50: '#d86f74',
    500: '#bc2440',
    950: '#000000',
  },
}

SCSS

$custom: #bc2440;
$custom-light: #d86f74;
$custom-dark: #000000;

JSON

{
  "hex": "#bc2440",
  "rgb": {
    "r": 188,
    "g": 36,
    "b": 64
  },
  "hsl": {
    "h": 348.947,
    "s": 67.857,
    "l": 43.922
  },
  "oklch": {
    "l": 0.521,
    "c": 0.18558,
    "h": 17.3
  },
  "luminance": 0.12323
}

Semantic roles & 50–950 ramp

primary

#BC2440

secondary

#70CCBB

accent

#EBCB3D

background

#FEF7F7

surface

#FDEDED

border

#D5C8C8

text

#160808

muted

#847B7B

Preview Lab

Preview with #BC2440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →