#BB78B4#BB78B4

#BB78B4 is a light, moderate purple. Relative luminance 0.273; OKLCH L 66.3% C 0.115 H 330.5°. Best body text is #000000 at 6.46:1 contrast (WCAG AA passes).

Color values

HEX	#BB78B4
RGB	rgb(187, 120, 180)
HSL	hsl(306, 33%, 60%)
HSV	hsv(306, 36%, 73%)
CMYK	cmyk(0%, 35.8%, 3.7%, 26.7%)
CIE-LAB	lab(59.25, 35.57, -20.96)
CIE-LCH	lch(59.25, 41.28, 329.49°)
OKLab	oklab(66.29% 0.1003 -0.0566)
OKLCH	oklch(66.29% 0.115 330.5)
XYZ	xyz(35.4477, 27.2946, 46.5724)
Luminance	0.2729 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB78B4 #78BB7F

analogous

#A178BB #BB78B4 #BB7892

triadic

#BB78B4 #B4BB78 #78B4BB

tetradic

#BB78B4 #BBA178 #78BB7F #7892BB

square

#BB78B4 #BBA178 #78BB7F #7892BB

split-complementary

#BB78B4 #92BB78 #78BBA1

monochromatic

#7B3E74 #A3529B #BB78B4 #D0A1CB #E4C9E1

Accessibility & contrast

On white

3.25

#BB78B4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.46

#BB78B4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BB78B4

6.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB78B4	#FFFFFF	#000000	##000000
##BB78B4	1.00	3.25	6.46	6.46
#FFFFFF	3.25	1.00	21.00	21.00
#000000	6.46	21.00	1.00	1.00
##000000	6.46	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#7689B6

Deuteranopia (green-blind)

#8692B2

Tritanopia (blue-blind)

#C07C8E

Achromatopsia (no color)

#8F8F8F

Design tokens & code

CSS

--color: #bb78b4;
/* rgb */ color: rgb(187, 120, 180);
/* oklch */ color: oklch(66.3% 0.115 330.5);

Tailwind

colors: {
  custom: {
    50: '#d0a0ca',
    500: '#bb78b4',
    950: '#000000',
  },
}

SCSS

$custom: #bb78b4;
$custom-light: #d0a0ca;
$custom-dark: #000000;

JSON

{
  "hex": "#bb78b4",
  "rgb": {
    "r": 187,
    "g": 120,
    "b": 180
  },
  "hsl": {
    "h": 306.269,
    "s": 33.005,
    "l": 60.196
  },
  "oklch": {
    "l": 0.66287,
    "c": 0.11518,
    "h": 330.5
  },
  "luminance": 0.27293
}

Semantic roles & 50–950 ramp

primary

#BB78B4

secondary

#BBD4BD

accent

#AC463A

background

#FCF9FC

surface

#F9F2F8

border

#D2CCD1

text

#140F13

muted

#827E82

Preview Lab

Preview with #BB78B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →