#BB73B4#BB73B4

#BB73B4 is a light, vivid purple. Relative luminance 0.261; OKLCH L 65.5% C 0.124 H 330.4°. Best body text is #000000 at 6.22:1 contrast (WCAG AA passes).

Color values

HEX	#BB73B4
RGB	rgb(187, 115, 180)
HSL	hsl(306, 35%, 59%)
HSV	hsv(306, 39%, 73%)
CMYK	cmyk(0%, 38.5%, 3.7%, 26.7%)
CIE-LAB	lab(58.15, 38.28, -22.63)
CIE-LCH	lch(58.15, 44.47, 329.41°)
OKLab	oklab(65.46% 0.108 -0.0613)
OKLCH	oklch(65.46% 0.124 330.4)
XYZ	xyz(34.8620, 26.1232, 46.3771)
Luminance	0.2612 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB73B4 #73BB7A

analogous

#9E73BB #BB73B4 #BB7390

triadic

#BB73B4 #B4BB73 #73B4BB

tetradic

#BB73B4 #BB9E73 #73BB7A #7390BB

square

#BB73B4 #BB9E73 #73BB7A #7390BB

split-complementary

#BB73B4 #90BB73 #73BB9E

monochromatic

#793B73 #A24F9A #BB73B4 #CF9CCA #E3C5E0

Accessibility & contrast

On white

3.37

#BB73B4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

6.22

#BB73B4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BB73B4

6.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB73B4	#FFFFFF	#000000	##000000
##BB73B4	1.00	3.37	6.22	6.22
#FFFFFF	3.37	1.00	21.00	21.00
#000000	6.22	21.00	1.00	1.00
##000000	6.22	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#7086B6

Deuteranopia (green-blind)

#838FB2

Tritanopia (blue-blind)

#C0788B

Achromatopsia (no color)

#8C8C8C

Design tokens & code

CSS

--color: #bb73b4;
/* rgb */ color: rgb(187, 115, 180);
/* oklch */ color: oklch(65.5% 0.124 330.4);

Tailwind

colors: {
  custom: {
    50: '#d19dca',
    500: '#bb73b4',
    950: '#000000',
  },
}

SCSS

$custom: #bb73b4;
$custom-light: #d19dca;
$custom-dark: #000000;

JSON

{
  "hex": "#bb73b4",
  "rgb": {
    "r": 187,
    "g": 115,
    "b": 180
  },
  "hsl": {
    "h": 305.833,
    "s": 34.615,
    "l": 59.216
  },
  "oklch": {
    "l": 0.65463,
    "c": 0.12415,
    "h": 330.4
  },
  "luminance": 0.26122
}

Semantic roles & 50–950 ramp

primary

#BB73B4

secondary

#B7D3BA

accent

#CB685D

background

#FCF9FC

surface

#F9F2F8

border

#D2CCD1

text

#140E13

muted

#827E82

Preview Lab

Preview with #BB73B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →