#BB5440#BB5440

#BB5440 is a mid, vivid red. Relative luminance 0.173; OKLCH L 57.2% C 0.138 H 32.6°. Best body text is #FFFFFF at 4.71:1 contrast (WCAG AA passes).

Color values

HEX	#BB5440
RGB	rgb(187, 84, 64)
HSL	hsl(10, 49%, 49%)
HSV	hsv(10, 66%, 73%)
CMYK	cmyk(0%, 55.1%, 65.8%, 26.7%)
CIE-LAB	lab(48.61, 40.12, 31.70)
CIE-LCH	lch(48.61, 51.13, 38.31°)
OKLab	oklab(57.22% 0.1159 0.0742)
OKLCH	oklch(57.22% 0.138 32.6)
XYZ	xyz(24.5915, 17.2787, 6.8896)
Luminance	0.1728 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB5440 #40A7BB

analogous

#BB406A #BB5440 #BB9240

triadic

#BB5440 #40BB54 #5440BB

tetradic

#BB5440 #6ABB40 #40A7BB #9240BB

square

#BB5440 #6ABB40 #40A7BB #9240BB

split-complementary

#BB5440 #40BB92 #406ABB

monochromatic

#602B21 #8D4030 #BB5440 #CD7B6C #DCA499

Accessibility & contrast

On white

4.71

#BB5440 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.46

#BB5440 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB5440

4.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB5440	#FFFFFF	#000000	##FFFFFF
##BB5440	1.00	4.71	4.46	4.71
#FFFFFF	4.71	1.00	21.00	1.00
#000000	4.46	21.00	1.00	21.00
##FFFFFF	4.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6F663E

Deuteranopia (green-blind)

#887C3E

Tritanopia (blue-blind)

#CD4050

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bb5440;
/* rgb */ color: rgb(187, 84, 64);
/* oklch */ color: oklch(57.2% 0.138 32.6);

Tailwind

colors: {
  custom: {
    50: '#d58775',
    500: '#bb5440',
    950: '#000000',
  },
}

SCSS

$custom: #bb5440;
$custom-light: #d58775;
$custom-dark: #000000;

JSON

{
  "hex": "#bb5440",
  "rgb": {
    "r": 187,
    "g": 84,
    "b": 64
  },
  "hsl": {
    "h": 9.756,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.5722,
    "c": 0.13766,
    "h": 32.6
  },
  "luminance": 0.17276
}

Semantic roles & 50–950 ramp

primary

#BB5440

secondary

#8FBFC8

accent

#C2D94F

background

#FDF8F7

surface

#FBF0ED

border

#D4CBC8

text

#150B08

muted

#837C7B

Preview Lab

Preview with #BB5440

Body copy rendered with the generated semantic roles for this colour.

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