#BB4DAD#BB4DAD

#BB4DAD is a mid, vivid purple. Relative luminance 0.189; OKLCH L 59.7% C 0.181 H 332.8°. Best body text is #000000 at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#BB4DAD
RGB	rgb(187, 77, 173)
HSL	hsl(308, 45%, 52%)
HSV	hsv(308, 59%, 73%)
CMYK	cmyk(0%, 58.8%, 7.5%, 26.7%)
CIE-LAB	lab(50.56, 56.12, -30.32)
CIE-LCH	lch(50.56, 63.79, 331.62°)
OKLab	oklab(59.72% 0.1612 -0.0828)
OKLCH	oklch(59.72% 0.181 332.8)
XYZ	xyz(30.6902, 18.8919, 41.5571)
Luminance	0.1889 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB4DAD #4DBB5B

analogous

#924DBB #BB4DAD #BB4D76

triadic

#BB4DAD #ADBB4D #4DADBB

tetradic

#BB4DAD #BB924D #4DBB5B #4D76BB

square

#BB4DAD #BB924D #4DBB5B #4D76BB

split-complementary

#BB4DAD #76BB4D #4DBB92

monochromatic

#66275E #933887 #BB4DAD #CC79C1 #DDA6D6

Accessibility & contrast

On white

4.40

#BB4DAD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.78

#BB4DAD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BB4DAD

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB4DAD	#FFFFFF	#000000	##000000
##BB4DAD	1.00	4.40	4.78	4.78
#FFFFFF	4.40	1.00	21.00	21.00
#000000	4.78	21.00	1.00	1.00
##000000	4.78	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A6EB0

Deuteranopia (green-blind)

#6C7EAA

Tritanopia (blue-blind)

#C35576

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bb4dad;
/* rgb */ color: rgb(187, 77, 173);
/* oklch */ color: oklch(59.7% 0.181 332.8);

Tailwind

colors: {
  custom: {
    50: '#d285c5',
    500: '#bb4dad',
    950: '#000000',
  },
}

SCSS

$custom: #bb4dad;
$custom-light: #d285c5;
$custom-dark: #000000;

JSON

{
  "hex": "#bb4dad",
  "rgb": {
    "r": 187,
    "g": 77,
    "b": 173
  },
  "hsl": {
    "h": 307.636,
    "s": 44.715,
    "l": 51.765
  },
  "oklch": {
    "l": 0.59721,
    "c": 0.18119,
    "h": 332.8
  },
  "luminance": 0.1889
}

Semantic roles & 50–950 ramp

primary

#BB4DAD

secondary

#9ACAA0

accent

#D46453

background

#FDF8FC

surface

#FAF0F8

border

#D3CBD1

text

#140B13

muted

#837C82

Preview Lab

Preview with #BB4DAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →