#BB4DAA#BB4DAA

#BB4DAA is a mid, vivid purple. Relative luminance 0.188; OKLCH L 59.6% C 0.179 H 334.0°. Best body text is #000000 at 4.76:1 contrast (WCAG AA passes).

Color values

HEX	#BB4DAA
RGB	rgb(187, 77, 170)
HSL	hsl(309, 45%, 52%)
HSV	hsv(309, 59%, 73%)
CMYK	cmyk(0%, 58.8%, 9.1%, 26.7%)
CIE-LAB	lab(50.43, 55.63, -28.77)
CIE-LCH	lch(50.43, 62.63, 332.66°)
OKLab	oklab(59.58% 0.1607 -0.0783)
OKLCH	oklch(59.58% 0.179 334)
XYZ	xyz(30.4032, 18.7771, 40.0454)
Luminance	0.1878 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB4DAA #4DBB5E

analogous

#954DBB #BB4DAA #BB4D73

triadic

#BB4DAA #AABB4D #4DAABB

tetradic

#BB4DAA #BB954D #4DBB5E #4D73BB

square

#BB4DAA #BB954D #4DBB5E #4D73BB

split-complementary

#BB4DAA #73BB4D #4DBB95

monochromatic

#66275D #933885 #BB4DAA #CC79BF #DDA6D4

Accessibility & contrast

On white

4.42

#BB4DAA on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.76

#BB4DAA on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BB4DAA

4.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB4DAA	#FFFFFF	#000000	##000000
##BB4DAA	1.00	4.42	4.76	4.76
#FFFFFF	4.42	1.00	21.00	21.00
#000000	4.76	21.00	1.00	1.00
##000000	4.76	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C6EAD

Deuteranopia (green-blind)

#6E7EA7

Tritanopia (blue-blind)

#C35474

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bb4daa;
/* rgb */ color: rgb(187, 77, 170);
/* oklch */ color: oklch(59.6% 0.179 334.0);

Tailwind

colors: {
  custom: {
    50: '#d285c3',
    500: '#bb4daa',
    950: '#000000',
  },
}

SCSS

$custom: #bb4daa;
$custom-light: #d285c3;
$custom-dark: #000000;

JSON

{
  "hex": "#bb4daa",
  "rgb": {
    "r": 187,
    "g": 77,
    "b": 170
  },
  "hsl": {
    "h": 309.273,
    "s": 44.715,
    "l": 51.765
  },
  "oklch": {
    "l": 0.59578,
    "c": 0.17881,
    "h": 334
  },
  "luminance": 0.18775
}

Semantic roles & 50–950 ramp

primary

#BB4DAA

secondary

#9ACAA1

accent

#D46753

background

#FDF8FC

surface

#FAF0F8

border

#D3CBD1

text

#140B12

muted

#837C81

Preview Lab

Preview with #BB4DAA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →