#BB4AC4#BB4AC4

#BB4AC4 is a mid, highly saturated purple. Relative luminance 0.194; OKLCH L 60.6% C 0.205 H 324.7°. Best body text is #000000 at 4.89:1 contrast (WCAG AA passes).

Color values

HEX	#BB4AC4
RGB	rgb(187, 74, 196)
HSL	hsl(296, 51%, 53%)
HSV	hsv(296, 62%, 77%)
CMYK	cmyk(4.6%, 62.2%, 0%, 23.1%)
CIE-LAB	lab(51.21, 61.39, -42.66)
CIE-LCH	lch(51.21, 74.76, 325.20°)
OKLab	oklab(60.56% 0.1671 -0.1183)
OKLCH	oklch(60.56% 0.205 324.7)
XYZ	xyz(32.9053, 19.4498, 54.2348)
Luminance	0.1945 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB4AC4 #53C44A

analogous

#7E4AC4 #BB4AC4 #C44A90

triadic

#BB4AC4 #C4BB4A #4AC4BB

tetradic

#BB4AC4 #C47E4A #53C44A #4A90C4

square

#BB4AC4 #C47E4A #53C44A #4A90C4

split-complementary

#BB4AC4 #90C44A #4AC47E

monochromatic

#6A246F #96339D #BB4AC4 #CC78D3 #DEA6E2

Accessibility & contrast

On white

4.29

#BB4AC4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.89

#BB4AC4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BB4AC4

4.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB4AC4	#FFFFFF	#000000	##000000
##BB4AC4	1.00	4.29	4.89	4.89
#FFFFFF	4.29	1.00	21.00	21.00
#000000	4.89	21.00	1.00	1.00
##000000	4.89	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3471C8

Deuteranopia (green-blind)

#5F7FC1

Tritanopia (blue-blind)

#BF5C80

Achromatopsia (no color)

#7A7A7A

Design tokens & code

CSS

--color: #bb4ac4;
/* rgb */ color: rgb(187, 74, 196);
/* oklch */ color: oklch(60.6% 0.205 324.7);

Tailwind

colors: {
  custom: {
    50: '#d384d6',
    500: '#bb4ac4',
    950: '#000000',
  },
}

SCSS

$custom: #bb4ac4;
$custom-light: #d384d6;
$custom-dark: #000000;

JSON

{
  "hex": "#bb4ac4",
  "rgb": {
    "r": 187,
    "g": 74,
    "b": 196
  },
  "hsl": {
    "h": 295.574,
    "s": 50.833,
    "l": 52.941
  },
  "oklch": {
    "l": 0.60561,
    "c": 0.20476,
    "h": 324.7
  },
  "luminance": 0.19448
}

Semantic roles & 50–950 ramp

primary

#BB4AC4

secondary

#9ECF9B

accent

#DA4D58

background

#FDF8FD

surface

#FAF0FA

border

#D3CBD3

text

#140B14

muted

#837C83

Preview Lab

Preview with #BB4AC4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →