#BB4AAD#BB4AAD

#BB4AAD is a mid, vivid purple. Relative luminance 0.185; OKLCH L 59.4% C 0.186 H 332.8°. Best body text is #000000 at 4.70:1 contrast (WCAG AA passes).

Color values

HEX	#BB4AAD
RGB	rgb(187, 74, 173)
HSL	hsl(307, 45%, 51%)
HSV	hsv(307, 60%, 73%)
CMYK	cmyk(0%, 60.4%, 7.5%, 26.7%)
CIE-LAB	lab(50.08, 57.45, -31.07)
CIE-LCH	lch(50.08, 65.32, 331.59°)
OKLab	oklab(59.37% 0.165 -0.0849)
OKLCH	oklch(59.37% 0.186 332.8)
XYZ	xyz(30.4851, 18.4817, 41.4888)
Luminance	0.1848 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB4AAD #4ABB58

analogous

#904ABB #BB4AAD #BB4A74

triadic

#BB4AAD #ADBB4A #4AADBB

tetradic

#BB4AAD #BB904A #4ABB58 #4A74BB

square

#BB4AAD #BB904A #4ABB58 #4A74BB

split-complementary

#BB4AAD #74BB4A #4ABB90

monochromatic

#65265D #913786 #BB4AAD #CC76C1 #DCA3D5

Accessibility & contrast

On white

4.47

#BB4AAD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.70

#BB4AAD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BB4AAD

4.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB4AAD	#FFFFFF	#000000	##000000
##BB4AAD	1.00	4.47	4.70	4.70
#FFFFFF	4.47	1.00	21.00	21.00
#000000	4.70	21.00	1.00	1.00
##000000	4.70	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#476DB0

Deuteranopia (green-blind)

#6B7DAA

Tritanopia (blue-blind)

#C35375

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bb4aad;
/* rgb */ color: rgb(187, 74, 173);
/* oklch */ color: oklch(59.4% 0.186 332.8);

Tailwind

colors: {
  custom: {
    50: '#d283c5',
    500: '#bb4aad',
    950: '#000000',
  },
}

SCSS

$custom: #bb4aad;
$custom-light: #d283c5;
$custom-dark: #000000;

JSON

{
  "hex": "#bb4aad",
  "rgb": {
    "r": 187,
    "g": 74,
    "b": 173
  },
  "hsl": {
    "h": 307.434,
    "s": 45.382,
    "l": 51.176
  },
  "oklch": {
    "l": 0.59366,
    "c": 0.1856,
    "h": 332.8
  },
  "luminance": 0.18479
}

Semantic roles & 50–950 ramp

primary

#BB4AAD

secondary

#97C99E

accent

#D56353

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#140B13

muted

#837C82

Preview Lab

Preview with #BB4AAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →